Business slows down from time to time. It happens. Whether your business has slowed down or you are simply looking for ways to increase foot traffic to your business, there are things you can do about it which are easy on the pocket book.
Not only will these things give your old customers a reason to start coming back but they will also give your new customers a reason to start coming in today.
When planned and executed properly, the following steps will generate enormous amounts of ongoing foot traffic and in turn create a loyal client base.
Whether your business has slowed down or you are simply looking for ways to increase foot traffic to your business, there are things you can do about it which are easy on the pocketbook.
Increasing foot traffic is all about having exposure.
When you have proper exposure, customers find you.
When you have a good product or service at the right price, are accommodating to the customers needs and people like you – repeat customers are born.
People also like things that are fresh and new.
Game Plan to Increase Foot Traffic
If you could use a major business overhaul, one idea is to set up a Grand Re-Opening. It doesn’t matter if you have new things to offer. What matters is that it is going to be something new and different.
Here are the 7 steps (or possibly just ideas) you can take to make your Grand Re-Opening a huge success. (Even if you do not follow through with the entire re-opening or do not feel its necessary, you will surely find aspects of this which can still generate traffic for your business in a short period of time.)
Find local artists to display their artwork for sale in your store for a small percentage of the sales. Find the artists, collect the artwork, but don’t display it until the day of the grand re-opening.
Artists will tell their friends about it and it and it will give you a fresh new image while showing the community that you support local artists.
For resources, you may check websites such as ArtPickle.com, ArtSpan.com, Etsy or if you just so happen to be here in Oklahoma City you can take a stroll around the Paseo Arts District and quickly find plenty of artists who would love the opportunity to get the exposure.
Those of you from elsewhere will surely be able to find a similar area with a quick Google Search.
Find a local band or DJ (if you have room for it) to come play music for a couple hours. You will be able to find somebody to do it for the exposure. There are several great resources for this including ReverbNation.
Do a little re-arranging and de-cluttering. Put the items you have been sitting on for a while and need to get rid of next to the brand new (or cool to look at things).
Get rid of your overstock.
If you sell vapor hardware, there is a good chance you have outdated items. Mark it down, do whatever it takes to get rid of it. If it’s outdated it’s not doing any good on your shelf.
Start collecting names and email addresses for the event. Tell people when they come in that you don’t know what day it’s going to be yet but ask them if they wouldn’t mind an invite. If you have an tablet, there are free programs you can use to do this.
If not, use normal pen and paper. You will ideally want to make this a practice in general, as keeping a list of the people who are interested in your business is the best way to reach out to potential customers. I recommend doing client appreciation events from time to time.
Find a new restaurant that might be willing to provide some appetizers in exchange for the marketing exposure. It helps if they are close-by so they can tell their customers about it too.
Displaying artwork from local artists is a great way to generate traffic from word of mouth.
Email the names you collected once you have a set date. Post about it on your social media. Make graphic images for it (I can help if needed). Post it on your website (if you have one). List the event on free local event websites such as: Eventbrite, Picatic, and use Google to find others. Remember, its all about exposure. If you are excited about it, everybody else is going to follow suit.
Put out signs and balloons on major intersections the day of your Grand Re-Opening, with arrows pointing towards your shop.
This project came about as a result of helping a client in Florida grow his business by over 300%. He has urged me for the past year to make my web design and marketing services more readily available to the public and now they are, on a full time basis.
I am offering a free digital marketing report to create a plan of action to help you increase your traffic using the same method which worked so well for him.
The same method helped me grow a vapor hardware distribution company from having literally zero (0) sales to being one of the largest in the US, over a 16 month time frame.
Please feel free to contact me or request a free digital marketing report to learn more about how I can help your business generate more foot traffic.
Recently I had a discussion with one of my friends who owns a high end hair salon here in Oklahoma City. We were discussing high-end hair products and the types of people who spend more money to purchase them through their salon stylist. He told me that in the hair product market, you generally have three types of buyers. The first is the kind who listens to the recommendation of their hair stylist and makes the purchase from them because
The first is the kind who listens to the recommendation of their hair stylist and makes the purchase from them because its convenient, although they know the purchase could be made less expensively online or elsewhere.
The second type will hear their stylist’s recommendation, try the product, then go home and order it online. And the last kind
And the last kind is the grocery store buyer, who no matter what their hair stylist recommends, will end up purchasing something which works just as well from the grocery store.
Opternative is one of the emerging online competitors in the eye care industry.
This discussion shed a light on an interesting perspective.
One of the topics which is eventually discussed with all of my retail shop web design clients is about the idea of having an e-commerce setup so their customers can order products online.
In many cases, retail store owners will come to me and they already know its something they want, and rightfully so. Online competition is thick, not only for retailers but also for service providers such as
In many cases, retail store owners will come to me and they already know its something they want, and rightfully so. Online competition is thick, not only for retailers but also for service providers such as eye doctors, lawyers and general physicians – all of which now have online competitors which are more convenient and likely less expensive than their own services.
Today customers are interested in the convenience of ordering products and services online but there is still the concept of a customer’s buying experience.
Online product and service providers will always be able to win on price but they are going to have a difficult time creating a buying experience which competes with that of a customer’s local alternative.
Sure, the idea of reaching out to online shoppers and people outside of your immediate geographical area is appealing, but is it necessary or even beneficial?
Lets say for instance, that I am interested in buying a certain pair of shoes and I know specifically what I want. I use Google to find a shoe shop and it turns out the local shoe shop not only has the shoe in stock, but they also have the pricing available and the ability for me to make the purchase right there. Since I’m already online, why don’t I check to see what they cost elsewhere? I get back on Google and immediately find the shoes for nearly half of what they cost at the local store with free
Since I’m already online, why don’t I check to see what they cost elsewhere? I get back on Google and immediately find the shoes for nearly half of what they cost at the local store with free
I get back on Google and immediately find the shoes for nearly half of what they cost at the local store with free 2nd day shipping – plus I don’t even have to go anywhere. My original game plan was to go to my local shop and pick up the shoes but having the ability for me to purchase the shoes online turned me into an online shopper.
My original game plan was to go to my local shop and pick up the shoes but having the ability for me to purchase the shoes online turned me into an online shopper.
I conducted research on the topic for a recent client of mine who owns a vapor shop and my take on the subject has officially become much clearer and seemingly unique in some regards.
I was researching competitors in their local market to see how many had products available online and to my surprise, almost every single one of them did.
I spot checked a few of their prices vs basic copy and paste Google searches and their prices were nowhere near as low as their online competitors.
I am actually convinced that having the prices available on their
I was researching competitors in their local market to see how many had products available online and to my surprise, almost every single one of them did. I spot checked a few of their prices vs basic copy and paste Google searches and their prices were nowhere near as low as their online competitors. I am actually convinced that having the prices available on their
I am actually convinced that having the prices available on their websites, to begin with, is doing them more harm than good.
This is likely happening much more often than people with online retail stores would like to find out about.
So, should my retail shop have an online store?
Probably not, unless you have better or just as low of pricing as the lowest online retailers, a unique product or service which you created or a protected territory consisting of the entire United States to sell in.
Otherwise, I feel like you might be turning your clients into online shoppers.
Fortunately, price is not the primary motivation of everybody and the convenience of having a product shipped is in many cases less convenient than just picking something up when it is needed.
There is still hope and actually a clear advantage to local product and service providers.
The online giants have not taken over quite yet, and will continue to have difficulty doing so as long as localization becomes increasingly more important in search engines providing relevant search results.
I hope this helps to shed the light on the question of whether or not you should implement an online store on your retail or service provider website. Please feel free to leave comments and share with anybody to whom you feel this information might be helpful.