5 Tips for Cannabis Dispensary Success in 2019 and Beyond

5 Tips for Cannabis Dispensary Success in 2019 and Beyond

With 2019 upon us, most of the states in the US have legalized the use of cannabis, at least for medical purposes.  The success of your cannabis dispensary relies on consistently making the best choices regarding the investment of your time and money.  

But what is most important and where is the marketing budget most wisely used in 2019?

I personally make it a point to keep myself on the forefront of the dispensary marketing strategies as dispensary owners make up a significant portion of my client base. Follow these tips to get the most out of your time and money in the upcoming year.

Of course, in an ideal world, these things would have already been planned out a few months ago however, it is easy to let things get too ‘busy’ to take the time to implement marketing strategies.  This list consists of several precise suggestions for making the most of your cannabis dispensary marketing efforts. 

dispensary marketing strategies cannabis

1. Build Customer Lists and Take Advantage of Email Marketing & Rewards Programs

If you are not already collecting the names and email addresses of your customers, you should start today.  The easiest way to increase your business is by getting more business out of your existing customers.  There is a good chance that most of the people who come into your shop will not mind giving you their contact information in exchange for customer appreciation specials, special events, etc…

According to a study conducted by Outbound Engine, an outbound email marketing company, there are several shocking facts about human email behavior and email marketing specifically.  Here are a few examples:

  • Email is nearly 40 times better than Facebook and Twitter at acquiring customers. (McKinsey & Company)
  • For every $1 spent on email marketing, the average return on investment is $44.25. (ExactTarget)
  • 95% of those who opt into email messages from brands find these messages somewhat or very useful. (Salesforce)
  • If an email does not display correctly, 71.2% will delete it immediately. (BlueHornet)

5-tips-for-brick-mortar-marketing-success-20162. Simplify your customer purchases with cashless ATM machines.

Today’s cannabis consumers are after quality and convenience.  Making them take an extra stop to an ATM machine to withdraw cash, or using a pre-paid card may not be the most advantageous ways to go, if you prioritize the convenience of your customers.

Cashless ATM machines for medical marijuana dispensaries are becoming increasingly popular every day, and are a cost-effective way to improve your customer service, reduce cash on hand, and to simplify your life and the lives of your customers.

3. When it Comes to Online Presence, Image and Accessibility are Everything

Your website should be the hardest working, around-the-clock sales representative you have ever had.  

On the other hand, failure to use the internet as the powerful resource that it is can be detrimental to your weed business because you have much less exposure than your competitors who have likely figured this out.  That said, a professional branding and overall image is essential to the ongoing success of your dispensary.

Having a responsive website in place is one component of that, as it is important for both your users and for Google.

Since the image is such an important aspect determining the effectiveness of your online web presence, it may be time to consider re-designing your dispensary logo (or getting one professionally designed period).  I recommend Fiverr for logo design as they will enable you to have many designers compete for your business, allowing you to choose the one which fits your business best.  Best of all, the logo competitions are basically the same as what you would pay to have a single logo designed.

3. Active Social Media Participation

In 2019, simply having a dispensary Facebook page in place will not be nearly enough.  You should be consistently engaging with your potential patients and customers.

There are some programs which can make this easier on you.  HootSuite is one of the social media management programs in which you can schedule posts ahead of time, post simultaneously to various social media sites, measure audience participation and be more involved across more social media outlets without having to invest more time.  

4. Content Marketing is the Key

Content marketing is putting out information which is designed to increase your client base and engage your customers in interacting with your social media pages and keeping your existing client base.  This type of marketing requires a little more thought than some of the other 2016 brick & mortar marketing tips but it is an important one which must be considered.

Here are some examples for how to go about your 2016 brick & mortar content marketing campaigns:

  • Create and distribute content which you can use for your website to enhance existing pages.  It’s always great to kill 2 birds with 1 stone when it comes to writing content.
  • Create a series of valuable YouTube videos which teach your existing or potential patients/customers how to do something that they likely enjoy doing or have to do.
  • Create and distribute content which will attract potential clients.  Think as if you were a client and the information which you would find most useful.

5. Focus on Customer Experience, Online, and Offline

Regardless of whether or not Amazon starts selling cannabis, there is still going to be a time and place for your brick & mortar dispensary establishment.  

You are capable of providing a different type of experience than Amazon is. 

This advantage is providing an enjoyable customer experience.  There are many ways of going about this but here are a few examples:

  • Replacing or re-motivating employees who are less than pleasant towards customers.  Zack may be your buddy but if he can’t smile and treat the cannabis customers right then you are likely to be losing business as a result.
  • Optimize your website for mobile devices and for speed.   Search engines like it and so do your clients.
  • Create customer appreciation specials which provide fun experiences for your customers to come in.  Consider having a local art show or displaying local art on an ongoing basis.
  • Allow customers who come in the door to have the best experience possible, whatever it might take to make that possible.  If you sell clothes let them try them on with assistance of a worker.  If you provide a service, make candy available to your clients.
  • Make your clients smile.  It will make them want to come back.


When creating dispensary marketing strategies, the above steps will put you ahead of your competitors and provide your clients with a customer experience which makes them keep coming back and telling their friends about you.

Also, remember any time you try something new, put a system in place for tracking and measuring results so you may evaluate the overall impact and measure / optimize results.

Five Business Resolutions for 2016

Five Business Resolutions for 2016

“It’s a funny thing about life; if you refuse to accept anything but the best, you very often get it.”   – W. Somerset Maugham

Business resolutions are important.  They keep us in alignment with our goals and serve as a reference point when we lose sight or become distracted.  January is a logical time to review your business resolutions but in reality they should be an ongoing effort, revised as life and situations change.  

There is some preparation however, which must take place before an effective 2016 business resolution game plan can be created.  You will first want to make sure you are very clear about your “Why” in life and business.  If you are unclear about why it is that you do what you do, then not only will creating resolutions be difficult but they will also be very difficult to stick with.

Once you have your WHY in place, here are five 2016 business resolutions which will assist in creating a more fulfilling life and business.

  1. Simplify.  Your life, home, business and relationships. Remove the clutter and the unnecessary complexity from all areas of your personal and business life.  Maybe even start a Feng Shui practice.  If you’re looing to generate mortgage leads, you must simplify your life in order to handle the additional workflow you will receive from our mortgage lead generation system.
  2. Start building a network of people you can trust.  There are a variety of professional organizations in every city around the US.  You can even start one if you feel so inclined. I have not found a very comprehensive nationwide resource but a google search for YOUR CITY + ‘Professional Networking Organizations’ or ‘Professional Alliances’ should turn up something of interest and worth your time. 
  3. Plan ahead.  The most important aspect of generating more traffic to your business in 2016 is creating an official business plan. Research has shown that in general, business owners have a far greater chance of succeeding when they have written business plans in place.  Even if you already have one, now is a great time to review it and update accordingly.  Business plans can also help if you are looking to expand your business with a loan or grant.  Most of these programs will require a complete business plan before they will even talk with you about the subject. The SBA provides a wealth of knowledge on the subject and can even put you in touch with a local counselor who can help you through the process.  
  4. Get a head start on your competition. Having a leg up on the competition can make the difference for a business owner succeeding or failing.  In taking the time to research your competitive landscape (online and offline), you will be able to better comprehend the nature of your market and your key competitors.   I provide a free digital marketing report which breaks down the specifics of your business’ current digital marketing efforts, analyzes your local competition and provides a step by step solution which can be taken to generate more traffic based upon the findings in the research I put together in making the report.  
  5.  Implement a well-balanced lifestyle.  As a business owner myself, I know this one can be difficult to stay on top of when many times there are so many things going on.  Balancing the work, creative social, health and spiritual aspects of your life will make you not only a more enjoyable person but it will also help you think clearly and able to solve life’s challenges with a more well rounded perspective.  Proper implementation of this will require you to be on top of #3 (planning ahead).

There are many more 2016 business resolutions but these are some of my personal resolutions for the upcoming year.  The list may seem a little overwhelming but its all within reach.  Making these things a priority will definitely give you a head start in having a successful, fulfilling, prosperous new year!