Top 8 Podcasts for Small Business Owners and Entrepreneurs in 2016

Top 8 Podcasts for Small Business Owners and Entrepreneurs in 2016

“The mind is not a vessel to be filled, but a fire to be kindled.”
— Plutarch, On Listening to Lectures

 

For the longest time, I listened strictly to music and/or sat in silence while I worked.  In my free time I produce music, so saying I am a music lover would be somewhat of an understatement.

Two months ago, a life-changing transformation took place.   I became the father of a beautiful 6 week old fur-baby, Lilly.

Recently Lilly decided to snack on my speaker cables (sweet angel) and before I took the time to replace them, I decided to try listening to entrepreneurial focused, small business podcasts from my computer speakers, as it had been a couple years since I made a habit of listening to The Art of Charm during my morning commute.  I haven’t looked back.

The cables have since been replaced and I have (somewhat) puppy-proofed my speaker arrangement, but I have not switched back to music. Once again, I’ve found myself entranced in the ocean of amazing podcasts available at our modern-day fingertips.

As a small business owner & entrepreneur myself, I have re-discovered the value to be found in listening to great podcasts including motivation, inspiration, productivity tips, organization, communication, health & science breakthroughs, and much more.   Plus, sometimes it’s nice to switch things up from strictly discussing small business web design & digital business development.

Some of my favorite business (& other) podcasts are linked below. (Say, ‘thank you, Lilly!’)

If you have other small business podcasts you enjoy listening to, please feel free to share in the comments below.

Most of these are all safe for work, except for the Joe Rogan Experience.  This is likely the least ‘business focused’ of all of the podcasts below, but there are also some very entertaining episodes to be explored.  If it’s not your cup of tea, skip it and check out the rest.

Tony Robbins Podcast

  • It’s hard to listen to Tony Robbins and not be inspired.
  • One of my personal life influences / motivators.
  • One of my favorite authors.
  • Language is safe for work.
  • Topics include – Motivation, Inspiration, Business, Confidence, Organization, Goals, etc…

Tony Robbins is an entrepreneur, best-selling author, philanthropist and the nation’s #1 Life and Business Strategist. A recognized authority on the psychology of leadership, negotiations and organizational turnaround, he has served as an advisor to leaders around the world for more than 38 years. Author of five internationally bestselling books, including the recent New York Times #1 best-seller MONEY: MASTER THE GAME, Mr. Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars.

The James Altucher Show

  • Very Informative & Entertaining.
  • One of my personal-favorite authors.
  • Occasional strong language but not overbearing.
  • Topics  – Wide range including: Business, Writing, Marketing, Sales, Entrepreneurship, Misc. Other Topics
  • About: http://www.jamesaltucher.com/about/  (Full description is an entire interview)

James Altucher hosts various guests on each episode of his podcasts.  Most of them have at least one book published and interestingly, James has without failure, read their books before on the show.  This is very impressive considering there are around 175 episodes to-date.

I first discovered James on Quora (one of my favorite apps / websites) and naturally gravitated toward his writing style and some of his life experiences he writes about regarding his past business experience, making and losing money, etc…

Since he has read the books written by his guests on the show and remembers amazing details about them, he is able to get into their minds and effectively portray a fresh perspective during his podcast.  I have picked up something from every episode I have listened to.

Tim Ferriss Show

  • Informative, Entertaining, Motivational, and the topics are generally applicable to real-world situations.
  • Another one of my favorite authors (The Four Hour Work Week is a must-read)
  • Occasional Strong Language
  • Topics – Wide Range including: Business, Making Money, Life Optimization, Time Optimization, Efficiency, etc…

The Tim Ferriss Show is generally the #1 business podcast on all of iTunes, and it’s been ranked #1 (of all podcasts) on many occasions.  It was also selected as iTunes’ “Best of 2014” and “Best of 2015.”  In recent months, downloads have shot past 70,000,000 downloads.

Each episode, Tim deconstructs world-class performers from eclectic areas (investing, sports, business, art, etc.) to extract the tactics, tools, and routines you can use.  This includes favorite books, morning routines, exercise habits, time-management tricks, and much more.

The Joe Rogan Experience (Podcast)

  • Very entertaining but if you work in retail or have customers walking in, this is likely not a good ‘at-work’ choice.
  • Entertaining real-world information and opinions.
  • Nice break from inspiration & business discussion.
  • Very strong language.
  • Topics include – nearly everything in life.  Funny stuff, serious stuff, and everything in-between.

The Joe Rogan Experience podcast is a long form conversation hosted by comedian, UFC color commentator, and actor Joe Rogan with friends and guests that have included comedians, actors, musicians, MMA instructors and commentators, authors, artists, and porn stars. The Joe Rogan Experience was voted the Best Comedy Podcast of 2012 on iTunes. In addition online listening, fans can watch a videocast of the show live on Ustream or tune in on Sirius XM’s “The Virus” channel on Saturdays at Noon ET and Sundays at 5:00 AM and 6:00 PM ET.

TED Radio Hour

  • Thought-provoking topics.
  • Shows tend to make good conversation topics.
  • Every episode contains language which is safe for a workplace environment.

From NPR, the Ted Radio Hour brings you fascinating and insightful speakers on a broad range of topics from global issues such as fighting hunger to individual journeys into the source of happiness. Based on the phenomenal TED Talks series, the show is hosted by Guy Raz and available on demand in weekly episodes.

The Art of Charm

  • Great, useful topics which are mostly all applicable to real life.
  • This is one of the first podcasts I ever followed and I still keep up with it from time-to-time.
  • Each episode has a ‘cheat sheet’ which comes along with it, on the website.  This is beneficial to review and see if the episode is something of interest prior to listening.
  • Topics include – business, personal development, confidence, style, entrepreneurship, productivity, etc…

You’ll learn top strategies to improve your career, confidence, lifestyle and love-life from top experts like life and business-hackers Tim Ferriss, Ramit Sethi and Noah Kagan to Seth Godin, Simon Sinek, Olivia Fox, The Art of Charm team and more.

Profit. Power. Pursuit. 

  • Excellent podcast, particularly for creatives but not exclusively, which hosts a different person on each show, most of whom have started very successful endeavors.
  • The description of the show gears itself towards primarily ‘creatives’ but I would consider any business / entrepreneurial endeavor to have a creative aspect / necessity to it.
  • Topics vary but area generally centered around the requirements, lessons, and implications of building a business and life around a creative drive.

Profit. Power. Pursuit. explores what it means to build a business and life on your creative drive. We uncover both the strategic and the tactical components of how creative people make money, take control of their businesses, and pursue what’s most important to them so that you can too.

Bulletproof Radio

  • Topics include – lifestyle optimization, time optimization / productivity, becoming the best version of yourself, ground-breaking scientific and nutritional breakthroughs, and more.

Tech entrepreneur Dave Asprey is the man behind Bulletproof Radio, a podcast all about streamlining your life and becoming the best version of yourself physically, mentally and emotionally. Each week he brings you the knowledge of doctors, biochemists, nutritionists and meditation experts to help you find this “bulletproof” state within yourself.

 

TTFN

 

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With 80% (or more) of adults in the United States having at least one social media profile, the exposure advantages of online marketing may be self-evident.  However, if you are just now considering internet marketing for your business, you are likely one of the few...
Top 7 Advantages & (Potential) Disadvantages of Online Marketing in 2016

Top 7 Advantages & (Potential) Disadvantages of Online Marketing in 2016

With 80% (or more) of adults in the United States having at least one social media profile, the exposure advantages of online marketing may be self-evident.  However, if you are just now considering internet marketing for your business, you are likely one of the few who has also taken note of the inherent disadvantages of internet marketing.

Yes, disadvantages.  You may be asking, “What is this wizardry you speak of?”.

If that’s the case, you may be surprised to find out that, even in 2016, there are still some situations which may potentially deem online marketing as a disadvantage practice. If these situations apply to you, they should likely be equally considered as you evaluate the pros and cons of marketing your business on the internet.  On a side note, if your objective is mortgage/real estate lead generation, there are not many disadvantages involved in online marketing.  Its actually essential.

social networking usage over years

Among American adults, the percentage who use social networking sites, by age. Courtesy of Pew Research Center.

Advantages of Online Marketing

  1. One of the greatest advantages is in regards to the sheer population of internet users in the United States.  With approximately 86.5% of the US population (or 286,942,362 people) using the internet, it’s wise to consider the possible ways to get your business in front these folks.
  2. The internet provides a considerably more cost-effective means of reaching out to potential customers than direct mail campaigns, going door-to-door, or outsourced telemarketing.  Postage is expensive, even with a mail permit.  And even if you take care of telemarketing and door knocking upon yourself (or your sales department), your contact may be unwelcome – or even illegal – in some cases.  Most social media profiles are free to create.  Web sites can be (relatively) very inexpensive.
  3. Your ability to reach out to an interested audience is dramatically improved online.  Social media, search engine optimization and utilizing an effective web design are all means in which you can reach out to an audience specifically interested in your products or services.
  4. An effective internet presence will provide your brand with geographic flexibility, allowing you to reach more of your local market or expand your products or services to a wider, national or international audience (whichever floats your goat).  Social media marketing, online advertising, and geotargeted marketing are all means in which the internet will allow you to target audiences in specific areas of the world.
  5. Your ability to quickly deliver information to potential or existing customers is greatly improved online.  No more flipping through hard copies of the Yellowpages or waiting for brochures to arrive in the mail.  By marketing on the internet, you are able to deliver information to your customers whenever they want it, wherever they are, regardless of the mobile device, tablet, or laptop they may be using.
  6. If you can’t measure it, you can’t manage it.  The internet allows companies to measure the effectiveness of their campaigns very quickly, allowing them to eliminate or optimize ineffective marketing without draining their bank accounts.  Direct mail, offline advertising, and most kinds of offline marketing in general, can all be very difficult to analyze without spending significant amounts of money.
  7. Small businesses and large corporations are essentially reduced to an even playing field online. As a result, the number of competitors is naturally much greater.  Increased competition always benefits the consumer.  In addition to the fact we all want the world to be a better place, we are also all consumers in one regard or another.  Plus, a very small portion of the population are owners of large corporations.  More than likely, a level playing field is an advantage to you.

(Potential) Disadvantages of Online Marketing

Although there are many advantages to online marketing, there are some situations where it might be a less attractive consideration.

BTW, the examples provided are strictly hypothetical examples- not suggestions.  I highly discourage taking advantage of people or pursuing illegal activities and, therefore, am not responsible for your life decisions.

That said, internet marketing might be disadvantageous if:

  1. You’re Amish, a member of The Exclusive Brethren, or any other community or religion which might shun you for using the internet.  I previously managed Amish construction crews in Northeast Ohio and am quite familiar with the situation there.  Although many Amish communities have accepted the use of mobile devices (hidden out in the woods) for the members of the community which rely on the devices to maintain an operable business, online marketing is likely to be a different story (as of yet, anyway).   It’s unlikely that this applies to you if you’re reading this, however.
  2. Your business only works if you go door-to-door or hold ‘parties’ to sell your products on the spot.  If this is the case, allowing your prospective customers to do online research (or shop) is likely a great disadvantage to your sales strategy.
  3. You sell Facebook profiles, Gmail accounts, or any other online services which would otherwise be easy and free to establish if your customers only knew. Maybe your target market is recently-released convicts.
  4. You resell copies of the Yellowpages or other hard copy directories which would be free if your customers only knew where to find them (and happen to be in the 13.5% of the US population which does not use the internet, of course).
  5. You make money by taking advantage of people or by prowling on their lack of knowledge or ability to access it.
  6. You operate a black market business.
  7. Your business is top secret, classified, or does not exist.

Summary

There are many reasons to establish an effective internet presence for your business online and only a small fraction of the population which this may not be applicable.

As a general rule of thumb, internet marketing is a great investment of your time and resources to maximize your exposure.  If you are looking for an effective method of generating qualified mortgage leads, for instance, you will likely need to take advantage of online marketing resources.

As a small to medium size business owner, exposure is everything.   If you are going to capture the attention of the millions of people in the US who live their daily lives with their eyes glued to the front of their mobile devices, you have to catch their attention where it counts.

If you need help establishing an effective, mobile-friendly internet presence for your business, feel free to contact us anytime.

TTFN

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