A large portion of my business is in designing websites and SEO services, so many of the questions I receive are in regard to the necessities involved in designing a website for a vapor store. Since I design websites and perform SEO services for companies in other industries as well, I wanted to take the opportunity to explain the reasoning that vape shop website design should be approached from a somewhat different mindset than retail businesses in other industries.
Being that I design websites and perform SEO services for companies in other industries as well, I wanted to take the opportunity to explain the reasoning that vape shop website design should be approached from a somewhat different mindset than retail businesses in other industries.
Check out my web design and digital marketing portfolio to see some of my completed projects for companies in the vapor industry.
What is the Objective of Your Vape Shop Website?
First and most importantly, vapor consumers are primarily buying name brand items (hardware or eLiquids) which are available from many places, most of which can easily be found online very quickly and conveniently.
That said, it is extremely important to consider your business model in the design of your website in general.
There is definitely a place in the industry for retail shops, however, if you are driving your customers to buy products (other than possibly your own eLiquids) on your website, you may be making a costly mistake.
As a retail business, your objective should be to get customers in the door and if your web presence is geared to do anything other than that, you are likely diluting your purpose and possibly turning your would-be customers into online shoppers.
Be Specific, But Not Too Specific
The majority of sought-after vapor products are ‘specialty’ items which cannot be purchased anywhere – and likely not even in every vape shop.
The industry is moving quickly and it is unreasonable to think that you would be able to keep up with every new product.
You may have something at least comparable to the majority of all products on the market, but if you are losing customers at your website, they are likely to never know about it.
That said, if you are going to list out the specific products you are carrying, you either need to make sure the list is constantly updated or better yet, if you are going to have a list at all, keep the list limited to the name brands you carry rather than listing out the products.
Because if you are too specific about what you are carrying and your customers see a list which does not include what they are looking for, they may just assume you don’t have what they want.
Encourage the customers to come see you as (hopefully) your inventory is being updated with new products on a regular basis.
My Vape Shop is Just a Retail Business…
When considering how these aspects are different than a retail clothing shop, shoe store or even a sports good store, it is easy to see why vape shop web design is different. For anything the customer needs to ‘try on’ to fit
For anything the customer needs to ‘try on’ to fit themselves, the customer is going to be much more likely to go to a brick and mortar location to purchase.
Additionally, even if people are making youtube videos reviewing the newest basketball shoes on the market, the customer is still going to need to see how they fit their own feet.
The vapor retail business could be more accurately compared to an adult novelty store, however, many people are not comfortable using their credit cards for the items they would purchase from these stores.
They are also likely to be less comfortable with the idea of their mailman, significant other or roomate knowing about their purchase.
For these reasons, the web design strategy used for an adult novelty store is less concerning than it should be for a vapor store. Its just not the same…
If you are in need of assistance with launching a vape shop or increasing the effectiveness of your vape shop’s web presence, request a free digital marketing report or contact us. We work with businesses in a variety of industries but have worked with many successful businesses in the vapor industry. In addition to web design we also specialize in social media management and other forms of
In addition to web design we also specialize in social media management and other forms of digital marketing services. Be sure to check out my web design and digital marketing portfolio to see some of my work.
Also, regardless of whether or not you need my assistance, be sure to check out this list of free resources for marketing your vape shop online in 2016.