Mortgage Lead Generation & Sales Funnels
Your Turn-Key Solution To 5X Your Mortgage Business Online…
EVEN IF You’ve Already Wasted Money On Crappy Leads
Turn-Key Mortgage Lead Generation Solution
If you want to get better leads, you have to reach prospects at the right time. Today people use search engines like Google and Bing to find information. If you want better leads, you have to be visible when they make their searches. We offer an end-to-end mortgage lead generation solution which targets search engine traffic.
Lead GenerationGenerate better leads by reaching prospects at exactly the right time.
Referral StrategyGenerate consistent referral business by having a consistent lead source to give.
Conversion OptimizationGet more leads by sending the right message in the right way.
ChatbotsEngage prospects automatically and ask better questions.
PPC Ad ManagementIf you want high-quality mortgage leads that will close, you must be using PPC.
Web PersonalisationDeliver the right message to the right visitor with dynamic personalization.
Grow Your Mortgage Business The Right Way
Move prospects through the sales funnel interactively and automatically.
Your sales process is only as good as the questions you are able to ask. With chatbots, dynamic forms, and questions customized to meet your specific offering and situation, you can ask your qualifying questions automatically, enabling you to offer more value from the very start.
Turn-Key Mortgage Lead Gen Solutions
Can you generate leads other than conventional/residential?
We can generate commercial mortgage leads, refinance leads, reverse mortgage leads, and more.
The pricing for these setups may vary based on your specific needs.
What kind of quality can I expect of these leads?
Since we are targeting people who have shown specific buying intentions, we are reaching prospects at exactly the right time, meaning they will be ready to talk and many will be in a position to close soon.
Formerly, we were focusing on generating leads using Facebook ads. This can be successful but since the prospects have not shown any buying intent, they are naturally going to be earlier in the buying cycle. This is not ideal if you want leads who will be closing in the next 30-60 days.
Leads generated using Facebook ads are better utilized by distributing throughout a strategic referral network that you have in place.
If you just want to close loans, PPC advertising is the most effective approach.
What is unique about this setup compared to other lead generation tools?
Before this, if you wanted to run PPC ads (which is the primary lead generation method for all of the biggest lenders) you had to hire a web designer to create the custom landing pages and a PPC manager to run your ads. You had to then continue hiring the web designer as the campaigns needed to be optimized, paying for revisions along the way.
Either that, or you had to hire an employee who knows how to do all of it. The problem with that is not only the investment required but also in the fact that there are not many of us who have been a licensed mortgage loan originator, who also design websites, and are also certified by Google to run AdWords campaigns.
I just so happen to be in that position.
Since PPC ads require landing pages, a chatbot (not required but absolutely recommended due to the increased conversions), keyword research, competitor research, dynamic pages, and campagin management, most marketing companies shy away. It’s not as easy as running Facebook ads, but it’s also MUCH more effective for generating quality leads.
Can I split the lead generation and sales funnel monthly investment expense with a Realtor, insurance provider, etc...?
You will likely run into people who need a Realtor, for instance, but since these leads are closer to buying, they are better suited specifically for your business. I still recommend sharing business with strategic partners when possible.
For PPC advertising, how much money should I be prepared to spend?
That said, for conventional/residential leads, you should be prepared with at least a $2,000 ad budget the first month. $5,000 would be better.
I am as conservative as possible from the very start, but in order to understand the data, we have to buy it. Campaigns become more effective over time as landing pages and ad copy is optimized based on the interaction/conversion data we receive.
Is there a long-term contract that I have to sign?
How do I sign up?
Start by scheduling a free search engine marketing consultation.