Free Online Vape Shop Marketing Resources (2016 List)

As a vapor industry business owner, maintaining an effective online presence is likely one of the most important things to prioritize in order to ensure the success of your business (outside of finding good employees and maintaining an inventory of quality product, of course).

Below you will find a fairly comprehensive list of the free vape shop marketing resources available.  Some will also be effective for marketing a vapor wholesale business or eLiquid brand, however,  this list is specifically geared towards optimizing your vape shop’s brand visibility.

In reviewing and utilizing these resources, please understand that one of the most important aspects of optimizing your vape shop’s presence online (or any ‘brick and mortar’ business, for that matter) is directly dependent upon your ability to portray a welcoming experience for prospective customers and the consistent distribution your business name, address, and phone number (at minimum).

 In order to ensure your business is receiving all of the traffic it needs (or is capable of acquiring) you want to make sure your business is listed in every relevant local directory as well as industry relevant directory possible – with the exact same name, address, and phone number (NAP).  I have made it a point to include most of the important resources to utilize below but each market will have slightly different resources, which can be discovered by utilizing the process described below.

Is having an actual website absolutely necessary in order to establish or maintain a successful vape shop?

Quite simply, yes.  Some will disagree and give examples of vape shops which have done well without an official website and I am aware of some of these examples, however, these businesses are an exception to the rule.

Some will disagree and give examples of vape shops which have done well without an official website and I am aware of some of these examples, however, these businesses are an exception to the rule.

Failing to implement an effective, professionally designed and search engine optimized website with on-page and off-page SEO in place, is shooting yourself in the foot before you even open your doors.

How do you know?

I managed business development for a vapor hardware distribution company and today vape shop owners make up a good portion of my web design and digital marketing clients.  I have seen many vape shops succeed and I have also seen many go out of business in their first six months.  

There are distinct differences which can usually be identified that make the difference.  In fact, it’s almost predictable, to a certain extent.  

While failure to have an effective vape shop website is likely not the most common reason for vape shop failure, I would say it is likely a close second place to hiring ineffective, lazy or conceited employees (or the owner coming across as this type of person) and/or choosing a bad location.

These things are absolutely certain to kill your shop but failure to implement an effective web presence will do the same.  It might just take a bit longer and will not likely be as easy to identify as the problem (until now, anyway).

I say this because the effectiveness and ultimately the results you get from listing your shop on these sites may rely a great deal on having a website in place for them to link back to.

That said, running a vape shop without a website makes it that much more important to take advantage of all of the resources available.


Vapor Industry Resources

Vape Shop Directories (Free)

These directories are specifically for vape shops  and vapor stores and they allow users to find local shops in their area.  Keep in mind that is not the only purpose of utilizing directories.

The customers may not even use these websites but having links to your website, including your name, address, and phone number, will make your vape shop more attractive and indexable to search engines since they are industry specific and are not spam sites.

FogPusher Local:  Find Your Favorite Premium eLiquid Brands Nearby

FogPusher Local is the newest addition to the vape shop directory list.  This is actually a project I designed myself to allow vape shop customers to search for their favorite eLiquid brands online.

The project came about because I was looking for a vape shop that carried a particular eLiquid I was interested in and the process of doing so came out to be a little more time consuming than I had hoped or anticipated.

The project is designed to index vape shops by the brands of eLiquid they carry, allowing customers to find them searching for these brands.

Vape shop listings are free on FogPusher Local.

VapeStores.com:VapeStores.com 

Vape Shop Directory with Deals and Coupons and News

CigBuyer.com 

eCig Reviews, Deals, Information & More

VapeAbout.com

Vape Store Finder and Vape Shop Locator

E-Cigarette Web Directory

(AlternateSmoking.com) Web Directory for Vape Shops.

Vapor Shop Local

Find your Local Vapor Shop local e-cig store finder. Find a Vape shop e-cig store near You. Have a Vape Shop? List your Vape Shop Ecig Store in our Directory.

iVapeLocal

iVape local can provide a suite of business services to help you grow your e-cigarette business. We provide cutting edge web design, powerful SEO, and a variety of other marketing services.

E-Cigarette Store Reviews

Find Vape Stores … E-Cigarette and Vapor store directory providing store locations, reviews, and ratings. The ultimate resource for finding E-Cigarette and Vapor stores near you.

Vapor Shop Finder

Vape shop directory and online retail store for vape goods.

Additional Vape Shop Directories Worth Considering (Not Free)

VaporSearchUSA: Helping You Find Your Local Vape Shop since 2009

This is one of the original vape shop directories and still manages to rank very well on Google.  While listings are not free, the $20-25 / year investment is a wise choice to make due to the website’s search engine rank and overall visibility.

I have also seen Vapor Search USA at some of the industry trade shows.  They have an active presence in the industry, unlike many of the other vape shop resources listed.


Local Business Directories

This list includes a list of free business directories which are worth listing your vape shop online.  These resources include vape shops in their directories / profile listings but are more specific to local businesses in general than they are vapor industry specific.  All of the following sites are worth creating listings for your business, and some are absolutely necessary.

All of the following sites are worth creating listings for your business, and some are absolutely necessary.

Google Business 

Google business is by far one of the most important listings you can create as a vape shop owner.  Most people conduct their online searches for local businesses using their cell phones so you are missing out on a tremendous amount of the market by not having this listing in place.  

When you create the account, they are going to mail you a PIN number to verify your listing online.  Look out for that in your mail, typically in the first 3-7 days after submitting your listing.

Bing Places

Bing is a growing player in the search engine world and you definitely want to set your shop up with a listing on their local business site.  They will also mail you a PIN number which you will need to verify.

Foursquare

Foursquare is another local business resource which allows users to ‘check in’ at the places they visit.  This has been around for a while and there are a lot of people that use the service.  It is definitely worth taking the time to set up for your shop.  They will also mail you a PIN number.

YP

YP.com has become one of the leaders in the business directory world.  They also now have a vape shop listing section, specifically geared towards listing vape shops.  While they also have paid listing services, you will, at least, cover the basics by utilizing the free business listing they have available.  Don’t be surprised when they call you to sell you advertising.  In fact, you can count on them doing that.

Don’t be surprised when they call you to sell you advertising.  In fact, you can count on them doing that.

Yelp

‘People use Yelp to search for everything from the city’s tastiest burger to the most renowned cardiologist.’  Yelp is a review website which allows people who enjoy reviewing things to go on their and share a piece of their mind.  Unfortunately, many of the times that people feel motivated to post a listing are when they are extremely upset with an organization about something, however, you will find in browsing their site that this is not always the case.

Unfortunately, many of the times that people feel motivated to post a listing are when they are extremely upset with an organization about something, however, you will find in browsing their site that this is not always the case.

It is always important to be consistent with your attitude and honest with customers with things and you will not have to worry about negative reviews.  Actually, I can pretty much guarantee you that as long as you are nice to people when they come in and you maintain at least a basic inventory of products that people want, and are honest with them when they ask for things they don’t want, that most likely nobody is going to make any negative reviews.  There are always exceptions where people are just rude and are having a bad day but I would say more likely than not, people will not go out of their way to curse you unless you set some kind of expectation which you were unable to meet.

There are always exceptions where people are just rude and are having a bad day but I would say more likely than not, people will not go out of their way to curse you unless you set some kind of expectation which you were unable to meet.

There are always exceptions where people are just rude and are having a bad day but I would say more likely than not, people will not go out of their way to curse you unless you set some kind of expectation which you were unable to meet.

There are MANY more than these… read on to learn about how to find them.


How to Find the Most Important Directories to List Your Shop (Other Than Mentioned)