Generate Exclusive Mortgage Refinance Leads Online [Strategies + Video]

Generate Exclusive Mortgage Refinance Leads Online [Strategies + Video]

Without experience, generating exclusive mortgage refinance leads is always easier said than done.  You likely already figured that out.
 
While it may not be easy or cheap, it is definitely worth it if you have patience, a marketing budget, and dedication.
There are specific advantages working refinance deals over pursuing buyers.

Whether you decide to take advantage of my advice regarding refinance business or disregard it, creating a mortgage lead generation funnel is one of the best decisions you can make for your business. Generating exclusive mortgage refinance leads may feel complicated but really you just need to position yourself correctly and work with a mortgage lead gen specialist who has experience and knows what they are doing.

Plus, our actual client results speak for themselves.

 

1. Establish yourself as the refinance expert.

Invest time and money in a website/sales funnel that serves as an authoritative resource for any prospective clients seeking to learn more about mortgage refinancing. This part of the strategy is the same for generating commercial and residential refinance leads.  This part of the process is essential to maximizing your success everywhere else.
Get Leads, Not Clicks!
After all, people don’t want a loan to refinance their home, they want financial freedom, cash to solve their specific problems, etc…  In order to ensure that you get a shot at helping them, you need to establish comfort in your person, pricing, and product – online.  Display refinance testimonials (preferably video) and help people feel comfortable with you, your mortgage refinances products and your rates.

Keep track of your wins on your website, social media, etc… and generate fresh content everywhere.  If you are not accustomed to generating original video or blog content, this may feel like a daunting task – but with the right marketing and content creation tools, it’s really not so bad.   Some of my favorite/free resources for creating content are below.

Every time you are able to save a client money or put them in a better situation in their life, you should be documenting this publicly so people can see what kind of results you’re producing.

Identify your target audience (buyer personas) and specific areas of expertise.  Create video and original blog content answering questions for prospects in this space.  #2 explains how to find the right questions.

2. Figure out what questions your ideal prospects are asking.  Answer these questions and deliver the content.

It’s as easy as recording a video of yourself on your smartphone than using very simple phone apps to edit.  Then share this content in a way that is likely to be seen by prospects who can benefit from it.

YouTube is now the largest search engine for people looking to learn things and it’s your perfect opportunity to put yourself out there in a way that establishes credibility and trustworthiness at the same time.

For example, whether you’re targeting residential or commercial refinance prospects, brainstorm a list of questions your prospects are most likely to be asking. You can also use websites like Quora to find out the exact questions people are asking.

I find more often than not that mortgage professionals forget that the general public does not understand mortgage terms and lingo like they do. The idea is to explain things like you’re talking to an 8-year-old. This is very important. If you go over their head they will be instantly turned off. The same goes, in many cases, for commercial property owners as well.

Some common property refinance questions might include:
“Are penalties generally paid during refinance transactions?”
“What are the primary benefits of refinancing?”
“What are the downsides of refinancing?”
“Is my original mortgage paid off when I get a refinance loan?
“What’s the difference between a HELOC and a straight refinance?”
“Is it a bad idea to refinance a home in order to pay for various life emergencies?”
“What’s the financial difference between paying closing costs and any additional fees to refinance versus using a credit card or personal loan?”
Etc…

Conduct some YouTube research to see what other types of competition you have out there answered these questions. Throw in your local geographical area and see how many people are asking these questions for your particular area. There may be some people making videos of these sorts but what I often find is that the presentations are very boring and the tone of voice is generally extremely monotone and the vocabulary is over the average watcher’s head.

You can tell how effective these videos are as many of them have less than 10 views after being up for a year.

3. Create and deliver your original content to a highly targeted audience group using social media advertising.

Instead of sending out postcards, use better and more comprehensive technology to reach out two potential refinance clients.

Social media websites such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest are all actively collecting information about the behavior of their users, in order to enable more accurate advertising efforts. Each has their own special way of gathering information and making it available to advertisers.

Just keep in mind, many people use particular social media services in order to avoid advertising rather than to be bombarded by it, so proceed with caution. Your social media ads should not feel like advertisements and there must be constructed in a way that is not perceived as advertising.  Not only is this true for generating mortgage leads, but it also applies equally to generating leads for real estate agents/brokers.

If you don’t have full mortgage sales funnel up and running, you will run into significant challenges capturing the lead information. Lead capturing is an art and a science. Once you have professional sales funnel in place, this process will go much smoother.

4. Take advantage of search engine PPC advertising to catch mortgage refinance leads at the right time.

Social media ads can be great at getting the right message in front of the right person but search engine marketing has a tremendous advantage in that it allows you to get your targeted message in front of the right person while they’re looking for the information you have to give them.

Social media ads are geared towards catching a highly specific audience.  PPC ads, on the other hand, target an audience showing intent to receive your information.  PPC ads don’t use the same type of audience targeting, so the key is to create a highly targeted ad, landing page, and offer geared very specifically to the search terms identified.

Since PPC advertising is fairly competitive it can also be one of the more expensive strategies to generate mortgage leads online.  The key is to start slow, make test groups for everything, and as your tests give you feedback – slowly ramp up your ad spend according to the results you receive.

Using tools like SemRush, Keywordtool.io, Google AdWords Keyword Planner, and Quora, you should be able to come up with some strategic angles which are not being competed for heavily – but these things take time.

Always consider double meanings in Search terms and keep in mind that just because somebody is searching a certain way does not mean they have the same objective in mind that you think they have.

5. Install tracking and remarketing codes on your website. This enables you to remarket visitors who stopped in to see your refinance page but didn’t convert.

There’s an old saying that a prospect has to see an ad 7 times before they take action.

Fortunately, technology has dramatically reduced this figure and allows us to get highly targeted messages in front of prospect in a way that helps them convert much faster.

The most important retargeting / tracking codes to install on your website are the Google remarketing tag, the Google analytics tag, and the Facebook pixel.  If you use these strategically, you will be better-positioned to generate high-quality mortgage leads.

If you have plans to Target LinkedIn, Pinterest, or Twitter, there are also tracking codes available through these websites which enable you to gather additional Insight on your website visitors and continue your remarketing efforts.


There’s always another possibility which would make life easier for you.  Having us take care of this entire process for you would save you significant time and headaches.  In addition to having personal experience as a Realtor and as a mortgage loan originator, our team is also highly specialized, making it able for us to achieve some of the incredible mortgage lead generation results our clients are currently experiencing.  Our entire team is highly experienced in mortgage lead generation, social media marketing, and mortgage and real estate sales funnel creation and implementation, etc.

Ready to Re-Gain Control of Your Business?

Please fill out the form at the bottom of this page.

5 Ways Mortgage Leads From Google Ads Eat Facebook Leads for Breakfast

  Updated September 2018 - Let me preface this article by clarifying that reverse mortgage leads are the exception to this situation, as reverse mortgage prospects are not using the loan as a means of closing on a home.  This makes the window of opportunity much wider...

Best Mortgage & Real Estate Leads in 2018

Before we get into (Facebook ad) campaign results, answer the following questions for yourself, truthfully.   At the bottom of this page, you will find screenshots from a variety of our mortgage and real estate lead generation/sales funnel campaigns.  If you are...

Recruiting Mortgage Loan Originators To Generate Leads? Stop.

“Your assumptions are your windows on the world. Scrub them off every once in awhile, or the light won't come in.” ― Isaac Asimov Have you had the feeling that the mortgage business has become increasingly complicated over the past 5-10 years? You put all of your...

Generate Exclusive Mortgage Refinance Leads Online [Strategies + Video]

Without experience, generating exclusive mortgage refinance leads is always easier said than done.  You likely already figured that out.   While it may not be easy or cheap, it is definitely worth it if you have patience, a marketing budget,...

Exclusive Mortgage Lead Generation Formula [6 Steps + Infographic]

Last month we generated 196 exclusive leads for our client using an exclusive mortgage lead generation system we created and implemented on their behalf. Our target audience consisted of homebuyers and alternative lending candidates who were unable to obtain...
Top 8 Untapped Marketing Tactics | Increase Sales and Get Clients

Top 8 Untapped Marketing Tactics | Increase Sales and Get Clients

Whether you own a restaurant, a law firm, or an eCommerce business, utilizing under-saturated marketing strategies to maximize your sales revenue and optimize your client acquisition is crucial stuff.
But I can just put up some targeted Facebook ads and the customers will just start rolling in, right?  New customers will book reservations, fill out my contact forms, and call in immediately after seeing my ads, right?  Whether your objective is to create a mortgage lead generation system, to open a movie theater, or to grow your vape shop. you should always keep your eyes open for marketing opportunities which have not yet become saturated.
Doubt it.
If you’re not utilizing well-strategized online marketing to get noticed, followed, and consumed, it’s highly unlikely that you are going to get much out of running advertising.  Landing pages, ad copy, proper ad placement, keyword research, and having a proper keyword strategy are just a few additional considerations when it comes to generating business online.
After all, creating a powerful guerrilla marketing campaign would be an even better use of your time, but when you run out of viral marketing ideas, these tactics will come in handy.

Answer niche-specific questions on Quora showcase your expertise and generate specialized traffic.

Quora is one of my personal favorite websites.  Their self-proclaimed motto is righteously  ‘Answers to the Best Questions’ and after browsing for a few minutes you may find yourself sucked in.
The key to Quora is to utilize your experience and expertise to answer questions. In addition to having a standard Bio Section for your profile, which allows links to your websites, the site allows you to add your credentials to any question you’re answering.
The top answers are voted four by Quora users and the top answer becomes the main answer displayed under every question. After spending some time browsing some of the most popular answers you will see that users generally vote based on an answer’s entertainment value in addition to the quality of the information provided in the answer.
This isn’t necessarily a bad thing but it is worth taking note of if you intend to get traffic from your Quora efforts.
The idea is to find the questions your target customers are asking and provide the best answers to those questions.  People will naturally start to follow you and read your profile / bio.
If you’re brand new to Quora, a good place to start might be “Why do people answer questions on Quora?

Reach the right customer with the right message and increase sales revenue with Google Adwords’ Similar Audiences for Search and Shopping. 

You may have heard. There is an old advertising rule of thumb called the rule of seven which is based on the idea that potential customers need to be exposed to your brand seven times before they make a purchase.  There may still be some validity to this concept in certain cases, but the truth is that if somebody is in the market to buy what you are offering, there is no reason that conversions cannot be made after 1-2 exposures to your marketing message.
Remarketing lists for search ads (RLSA) is an Adwords feature which allows you to reach out to recent visitors who have already visited your website but did not purchase.
Similar audiences for search and shopping takes this another step further, allowing you to target other people who behave similarly to the way your best customers behave, in terms of their search and shopping tendencies. Google recommends using similar audiences combined with RLSA for the best return on your advertising investment.
It is important to keep in mind that simply running advertisements is not enough in itself.  Landing pages, quality copy, legitimate offers, site speed, etc.. are all taken into consideration as Google prices and ranks your ads.  Lower quality = lower ranking and higher ad costs.
Discover how this could apply specifically to your business by contacting me.  I am certified in both Google Adwords and Google Analytics and I can help you determine the best way to implement this into your business.
Mitch_Smith_Google_Adwords_Search_Advertising_Certification
Google_Analytics_Certification_Mitch_Smith

Encourage your customers to drive more traffic to your local business by creating customized Snapchat geofilters.

This may come across as a particularly confusing marketing avenue, especially if you are not a Snapchat user.  Essentially, geofilters are graphic enhancements which can be added to an image which is taken within a specified geographic area.
For example, most major cities already have geofilters available to anybody taking and sharing an image or video via Snapchat.  In July 2017, the ability was given for anybody to create and establish their own geofilter which, once approved, becomes available to anybody within your set geographic area.  Some suggested applications for geofilters are for weddings, special events, business promotions, etc….  And with Snapchat’s user base estimated at 200 million back in 2015, there are enough people using the platform to give it some serious consideration.

Generate inexpensive search traffic by advertising on the Bing search network.  

Fewer people use Bing so fewer people advertise on it and the ads are simply cheaper.  But that may be changing.
If you have ever tried looking for specific information or answering a specific question on being, you likely know why there’s less search volume compared to Google. Research results just don’t compare, but that’s probably just because we are spoiled and have gotten used to Google’s AI search technology.
Fewer searches doesn’t necessarily equate to insignificance, however. As Bing’s number of daily searches per day approaches 1 billion, advertising on the Bing network is only becoming more expensive. Depending on your niche, you may still be able to find being advertising for only a few cents per click.
If you’re not advertising on Bing, now is a great time to look into it while the traffic is still relatively inexpensive (or, ask nicely and I might do it for you).

Discover the latest marketing tools and sales generation technology with ProductHunt.com.

Producthunt.com gathers awesome technology tools, apps and websites and showcases them all in one place. From productivity optimization tools to communication and artificial intelligence resources, producthunt.com has it all.
I recently found this website and discovered some pretty awesome eCommerce chat plugins that allow site managers to video chat with their visitors (maybe a little creepy but it’s coming), tools to quickly design virtual reality items, and some interesting productivity apps I had never seen before.
Pro tip: Save this website visit for a time when you don’t have anything pressing on your schedule or at least visit when you have an idea of what kind of technology you are looking for. Otherwise, you may find yourself lost in the abyss of amazingness.

Stay up to date with industry news, sales opportunities, and more with Google Alerts.

There are many potential uses for this tool and frankly, there’s no reason not to use it. Google Alerts allows you to get instant, daily, or weekly emails containing newly created internet content using the words you specify.
At a bare minimum, you should track your brand mentions for reputation management and backlinks opportunity purposes.

Increase sales and new clients by encouraging social media influencers to promote your product or service.

Instagram is the perfect platform to utilize influencers to promote your product or service and there are many great opportunities to find influencers who can give your brand the boost it needs, at the right price.
For a detailed step by step breakdown of how the process works, check out the guide to social influencer targeting from Kissmetrics.

Keep your customers in the loop and drive new business by keeping your business fresh on the new Google My Business post feature.

Google explains best:
With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they’re looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have.With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they’re looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have.
Posting on Google gives you new ways to engage with your customers:
  • Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
  • Promote events and tell customers about upcoming happenings at your location.
  • Showcase your top products and highlight new arrivals.
  • Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Seventy percent of people look at multiple businesses before making a final choice.2 With Posts, you can share timely, relevant updates right on Google Search and Maps to help your business stand out to potential customers. And by including custom calls-to-action directly on your business listing, you can choose how to connect with your customers.

The Most Effective Mortgage Lead Generation System in 2018

The Most Effective Mortgage Lead Generation System in 2018

(Completely revised and re-written in September 2018)

Table of Contents

1. A clear and consistent approach to generating exclusive, high-quality mortgage leads.

2. Creation of a mortgage lead generation master.

3. Messenger Chatbots: The Secret to Generating High-Quality Mortgage Leads With Facebook Advertising

4. Asking the right questions.  It makes the entire difference between your success and failure using Facebook ads to generate high-quality mortgage leads.

5. What are ‘mortgage leads’?

6. The Absolute Most Effective Mortgage Lead Generation Systems in 2018

7. The Magic Mortgage Lead Machine Formula

8. The Problems With the Old Lead Generation Models

9. The Mortgage Marketing Solution(s).

10. Guaranteed mortgage profitability formula.

11. Why Invest in the Best Mortgage Leads?


Introducing… The FogPusher Home Buyer Magnet:

A clear and consistent approach to generating exclusive, high-quality mortgage leads.

Before we get into the details of the two primary systems which you need to understand if you wish to generate high-quality mortgage leads using social media or search engine advertising, let’s talk about how all of this came to be.

As you will learn today, I take what I do very seriously, and I am passionate about what I do. For that reason, I view every campaign as a learning opportunity and also as a way to improve upon every other setup which I have created. The system is continuously involving and improving. After all, there isn’t exactly an instruction manual. I have had to test and build these systems myself, and I’ve been fortunate to have had some great clients willing to be guinea pigs for the cause.

As you embark upon this mission, of generating high-quality prospects for your mortgage business, it is essential to keep the following fact in mind.

Many digital marketing specialists are more than willing to offer their services to mortgage industry professionals, but very few of them have the necessary understanding of the loan products, experience working with the loan products, and track record required to formulate a campaign about the loan products capable of producing results.

I’ve run into these people time and time again since I started down this path.  Today you will learn about an easier way.  Use the time, money, and energy I have invested in the development of the greatest mortgage lead generation system to formulate your own method that works for your business.  Or, save money and time and you can reach out to me about doing it for you.

The systems described here have come about as a result of hundreds of hours and tens of thousands of dollars invested in the optimation of the ultimate mortgage lead generation system.

Let’s discuss the story about how this came to be, as that paints a clearer picture of why it is the way it is, and most importantly, why it works.

Creation of a Mortgage Lead Generation Master

As a former loan officer, I was exposed first hand to the shortcomings most loan originators face when generating mortgage leads.  Fortunately, my prior experience as a Realtor and project manager for a high-end home builder in NE Ohio, and managing lead generation/nurturing all prospects in each position gave me the first-hand knowledge I needed to excel in a short timeframe.

Before leaving the position in 2013 due to a nearly fatal car accident, only one loan officer was generating more business than I was.  That was out of 12 Southwest US offices with 40 other loan originators.  I had just held that position for about a year.

Several months after the accident I launched FogPusher on a full-time basis, specializing in search engine optimization and web design. Since my doctor had been pretty clear about how important it was for me to leave the stress of the mortgage industry behind me for at least 18 months, it didn’t even cross my mind at that time to work with mortgage or real estate companies. I specialized in working with vape shops.

I focused on providing these SEO and web design skills for about two years. Then in early 2017, I began extending this digital marketing wisdom to mortgage and real estate industry businesses and professionals.

Since then, I have learned a lot. I’ve generated many thousands of mortgage leads and have absorbed a library of wisdom about the way humans go about their home buying and mortgage acquisition journies & how to go about attracting their attention and segmenting their intent as they embark upon that life objective.

In May of 2018, after becoming clear about a systematic lead generation model designed specifically for the mortgage industry, I launched ifunnel Inc. – a more official and focused extension of what I started with FogPusher as a freelance project.

Messenger Chatbots: The Secret to Generating High-Quality Mortgage Leads With Facebook Advertising

If you have been following me for some time, you might raise your eyebrows to discover that Facebook advertising is at the center of one of the strategies.

You see, several months ago I had entirely written off Facebook ads as a consistent means of generating high-quality forward purchase mortgage leads.

So I went about my way, accepting the idea that Facebook ads were not ideal to use as a means of generating consistently high-quality mortgage leads and that was that.

Then, in June 2018, a client approached me looking to set up a system which produced a consistent flow of Realtor leads, which he could use to help his referral network generate new business.

Since over the past year, a significant portion of my focus has been on the creation of lead generation chatbots, I opted to dive into the world of Messenger chatbots to carry out the lead generation function of this campaign.

Once I made this decision, I asked myself, ‘Is this the solution to the Facebook lead quality problem I had discovered previously?’

Come to find out it was the problem.

By using Facebook Messenger as the lead capture, engagement, and segmentation tool, you obtain this magical ability to ask better questions. So this, in turn, enables you to (more-or-less) automatically qualify and segment any given audience.

The problem in the past was not the fact that Facebook traffic was shit, it was the fact that using lead forms to collect the leads prevented the right questions from being asked.  This, in turn, prevented the audience from being segmented properly.

Asking the Right Questions Makes the Entire Difference Between Your Success and Failure Using Facebook Ads to Generate Quality Mortgage Leads

In August 2018, Facebook stopped collecting (allowing access to) third-party data about its users.

Since Facebook eliminated its third-party data in August 2018 the audience targeting has been scaled back enormously, making it impossible to target renters, homeowners, or people who are likely to be first-time homebuyers, like you could in the past.

Today, for this reason, you have to use broader audience targeting.

However, so long as you are asking the right questions of the prospects, and doing so in the right way (Messenger chatbots), you can automatically qualify, segment, and understand your prospective mortgage audience in a much easier and engaging way than what would be possible using lead form leads.

Failure to approach this situation in this specific way puts you in a position where all of your leads include only the prospect’s name, email address, and phone number. They all appear to be the same, and as a result, you have no idea where they are along their home buying journey.  You don’t know what they are up to, why they are up to it, and most importantly, you don’t know how you can further help them when you generate mortgage leads in this way.

Looking back, of course. It’s an obvious route to generating crappy leads. But really, its not that the leads themselves are crap. It’s just that, without asking the right questions, all leads generated in this way are bound to be crap.

If you follow up with a person who has already found a home and who needs an immediate quote the same way you do with the people who are just aimlessly clicking stuff on facebook, you are going to spin your wheels and burn out before you make anything work.  A phone call is a waste of time, actually, because you don’t know anything about who you are calling.  They just clicked to learn about the free money in your ad.

There are a couple of reasons for this. The first is that, unless you are asking the right questions, you are not putting yourself in a position to offer value in direct accordance with a prospects specific situation.

The other is that, as a result of failing to qualify and segment the audience appropriately, it becomes impossible to prioritize your time according to a priority level of the lead.

Not only does generating leads in this way prevent you from offering value to these prospects, but it also makes it impossible for you to prioritize your time trying to do so. You don’t know what they are dealing with and where they are along that journey, so you cannot help them, and it’s a waste of your time trying to do so.

If you are going to use Facebook ads to generate mortgage leads, you have to do it the right way. Period. It’s all about asking the right questions and asking them the right way.

What are ‘mortgage leads’?

While this may seem like a silly question, it’s the right place to start.

If you are familiar with the old system of buying lists of mortgage prospects, there is a good chance you are familiar with this approach, and possibly even looking for that exact thing.

We don’t sell lists of mortgage leads. We set up and manage systems that generate lists of exclusive mortgage leads, on your behalf. The leads are only available to you. They are not available for purchase.

If you are here to find lists of leads to purchase, you are in the wrong place. But before you leave, I would highly encourage you to consider a better alternative.

Many of my clients who have contacted me looking for lists of mortgage leads have started out doing that because that is the only thing they were familiar with having access to in the past.

In many cases, these people have had business models which depend on a call center approach, in which their employees spend all of their time calling databases of mortgage leads, which have been sold to them and to every other company willing to purchase them.
While keeping your staff busy, or more accurately, making it look like your team is working, is a novel idea, it’s far from an ideal approach. I am here to help you discover a better way.

The Absolute Most Effective Mortgage Lead Generation Systems in 2018

Today there are two primary mortgage lead generation systems we are using to generate highly-quality, exclusive borrower leads with the best ROI & conversion ratios you will find anywhere.

System #1 – for medium to large-size mortgage companies, brokerages, lenders, etc.. who have also invested in digital mortgage 1003’s and technology and that have prepared themselves for internet mortgage leads that have shown a high level of intent to obtain mortgage financing.

This system is generally designed to attract the attention of search engine traffic and capture their information using conversational engagement forms, set up on landing pages which are relevant and directly related to the intent of the various search inquiries.

Since you can expect a lead generation system utilizing this type of setup to start with about a $10,000 minimum investment, it makes the approach less than ideal for the majority of individual loan originators.

Since all campaign components of this are explicitly designed to match the value of each mortgage provider and match that to a specific search intent of their prospects, campaigns must be custom designed to suit each unique situation.

And until you have purchased enough data from Google about the performance of the ad campaigns you are running, it is impossible to optimize the ads in a way that maximizes our certainty that they will perform.

Additionally, when analyzing human behavior, it is not until we have large datasets to work with that we can make reliable predictions of how humans will likely respond to stimuli (our advertising campaigns, landing pages, and means of engagement) moving forward.

There is actually a name for this law, but I am drawing a blank on its name at the moment, and my Google searches are also falling short. Mostly, human behavior, when analyzed in small data sets, will appear to be random, but when examined in larger groups it tends to follow reasonably clear patterns.

Don’t make the mistake of half-assing your Google Ads campaign, without having the appropriate keyword groups and landing pages in order, and analyzing the performance of these campaigns using less than complete data sets. You will end up wasting your money, sinking it into the abyss of the bottomless advertising dollar money pits.

There is a way to do it but it has to be right. Moreover, it has to be thorough.

System #2 – for loan originators, mortgage brokers, lenders, etc…

The groups that utilize the first system can (and should) use this one. This system can just be implemented with a much smaller budget, making it within reach of the majority of LO’s and lenders.

This system utilizes a comibination of Facebook advertising, Messenger, a Messenger chatbot designed to give you the understanding about your audience that you need to have in place in order to help them,

Since the general ad copy, chatbot conversation, and overall approach can be borrowed from other campaigns I am running (as long as you are not in a competing market with my existing clients running these campaigns), we can set these up with a reasonable level of predictability in regard to the way they will perform.

The Magic Mortgage Lead Machine Formula

Mortgage & Real Estate Experience

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Web Design & Digital Marketing / Advertising Experience

+

Understanding & Having a Successful Track Record Utilizing the Latest in Targeted Advertising/Lead Capture Technology

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Success

The Problems With the Old Lead Generation Models

  • In-house marketing manager provides no guarantee of ROI.  They are expensive.  You hire them and they receive the consistent job security associated with their position.  Who is offering you job security?
  • Many mortgage loan originators fail to establish themselves as the expert.  You must generate meaningful content that answers questions your target audience is asking.  Put yourself in their shoes and create media that answers the questions they have.  So many fail to do this even though its one of the most powerful strategies in the mortgage (really, any) business.
  • Live transfers are cool and all but how many people are making calls before they do research online.  Millenials are more prone to use online lead capture tools before they pick up the phone – and they may never pick up the phone. Plus, in a live transfer situation, the lead has no prior knowledge of you or your company.  Your closing rate on those is not likely to be anywhere close to what it can be with we have in place. After all, with live transfers you are receiving calls as they come in, they have not been screened.  How effectively are you using your time if you are receiving random leads on the phone who have no idea who you are?
  • Buying mortgage leads online is also a waste of time and money.  If you want to chase after leads that have been sold to literally everybody who is interested, be my guest.  The key to succeeding is creating a system that generates high-quality exclusive mortgage leads.
  • Lack of lead generation & capture system in place. Most mortgage brokers and real estate brokers simply do not have a consistent lead generation/ mortgage sales funnel in place.
  • Prowling on Realtors for referrals is another grand waste of time, unless you have a strategic plan in place, involving offering them leads. With this system, you will have plenty of leads to send their way. If you want to get something, give it away first.  Active reciprocity will change your life – not just your business.
  • Networking events can be fun but they rarely result in business.  The only consistency to come of networking events is potential friendships, which may lead to more opportunity down the road.  There is nothing wrong with attending a networking event as a mortgage professional, but it’s not the most effective way to go about acquiring new mortgage clients.
  • Many mortgage brokers spin their wheels recruiting mortgage loan officers when they really need a high-quality lead gen system in place.
  • A very common misconception is that having the best mortgage website is essential to generate mortgage leads or even for effective mortgage marketing.  It’s helpful if it’s used to show expertise, value, testimonials, and original content, but there are many other ways to optimize your online presence in 2018.  The most important of these being, a Messenger chatbot.
  • I recently found significant evidence suggesting friends and family are far less likely to borrow or invest money with friends and family as they were even 5-10 years ago.  I believe Google and consumer access to information have greatly contributed to this situation.  For this reason, the traditional financial services business model falling apart, even for some of the larger wealth management companies.  There is reason to believe a similar situation is happening in the mortgage industry.  People want to make the best financial decisions they are able to make given their particular situation.  This is much different than making a decision based on where their friend or family work.

The Most Effective Mortgage Lead Generation System in 2018

The Mortgage Marketing Solution(s).

  • Hiring a professional who understands mortgage marketing and lead generation, with a background in mortgage loan origination and real estate sales.  Have us manage your advertising and sales funnels, generating leads for you while you focus on closing loans and building strategic referral relationships.
  • Tracking code installation/utilization to re-target visitors with ads.  Sometimes the first visit isn’t enough to make a visitor comfortable enough with you to make contact. Follow them with ads after they have visited your website (if you have one).
  • Market-proven ads delivered to the highly targeted audience of potential home buyers. We utilize the latest in intent-based targeting and in-market client acquisition strategy. Ongoing A/B testing.
  • A/B tested lead capture pages that capture your lead’s information. A/B testing is an ongoing process to maximize results.
  • Hot sales-qualified mortgage lead funnel which produces qualified prospects that belong to you and only you.
  • Implementing an automated mortgage lead generation system that enables you to generate exclusive leads for whatever your niche may be.  We can generate exclusive mortgage refinance leads, commercial leads, reverse mortgage leads, etc…

 

Guaranteed Mortgage Marketing Profitability Formula

The formula below is used to ensure mortgage ads are profitable for clients.  It applies only to the first system, using Google pay per click ads, described above.

I always recommend brokers and MLO’s to look at their current cost/loan app with their current situation (including guaranteed draws against commission/salary payments/employee benefits) and compare this to the numbers our clients are generating.  Many will find that their cost to maintain loan officers is far greater than the cost of having a dedicated lead generation agency on their team.

Ad Performance Variables  
CPC – Cost per click
CTR – Click through rate
Conversion on Landing Page
Conversion on Sales Page
CPL – Cost Per Lead (applicable without running ads)
Cost Per Loan App
————————————–

Optimization Metrics
CPA – Cost Per Action (loan closing)
AOV – Average Order Value ( $2,000 – $6,000)

If CPA < AOV, the setup is profitable.

My Areas of Expertise & Experience

  • Social Media Management, Marketing, and Lead Generation
  • Messenger Chatbots
  • Real Estate Sales
  • Custom Home Building/Project Management/Sales
  • Ad Targeting & Retargeting.  Lead Funnels. Sales Funnels
  • Mortgage Loan Origination
  • Lead Capture / Sales Funnel Creation & Implementation
  • Email Automation & Automated Prospect Engagement
  • SEO / Web Design

Why Invest in the Best Mortgage Leads?

The opportunity is here today but it won’t be around forever.  It’s 2018 and it’s time to start working smarter.  Before you purchase mortgage leads online, do yourself a favor and invest in a system which generates leads on your behalf.

The thing is, if you want to generate high-quality leads, you must consider how high-quality mortgage prospects go about buying, and you must be willing and able to invest the resources necessary to reach those people, at the exact time that they are willing to be reached.

Who We’re Looking For

Our objective is to create successful partnerships with mortgage professionals.  We work with banks, lenders, mortgage brokers, and LO’s who meet as many of the circumstances as possible, listed below:  and brokers who have as many of the following characteristics as possible:

  • Industry Experience
  • Money to Invest in the Generation of Exclusive Mortgage Leads – the Right Way
  • Positive Online and Offline Reputation (I will not fake testimonials but they are absolutely necessary.  Bonus points for video testimonials.)
  • Ability to Handle and Effectively Manage the New Business Generated
  • Willingness to Step Outside of Comfort Zone to Establish Oneself as an Industry Expert
  • Original Content Creators (Videos, Blog Posts, Etc…)

If you feel you meet these requirements, please visit ifunnel, where you will receive additional details.

If you are looking for a solution to generate high-quality mortgage leads (reverse mortgages, residential, commercial, refinance, purchase, etc…)  The pricing will vary depending on the scope of the work, but if you are going to do this right, there will need to be a budget to implement all of the necessary components required to do so.

This is not the ideal place to cut corners as it can transform your business fairly quickly.  It can also be a gigantic waste of a budget if you put a person behind the wheel who should not be there.

Have questions?  Feel free to reach out.

TTFN.

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Mortgage Lead Generation Services From FogPusher Are Now at ifunnel