The Definitive Guide to Dispensary Marketing Domination in 2019

The Definitive Guide to Dispensary Marketing Domination in 2019

Cannabis Industry Trends and Dispensary Insights

  • Spending on legal cannabis worldwide is expected to hit $57 billion by 2027 (Forbes)
  • The largest group of cannabis buyers will be in North America, going from $9.2 billion in 2017 to $47.3 billion a decade later (Forbes)
  • Sales of medical and recreational marijuana are going to reach $4.75 and $6 billion in 2019 respectively. By 2023, both forms of marijuana will be higher than $20 billion before hitting $24 billion in 2025. (Statistica)
  • Medical marijuana sales are expected to account for between $5.9 billion and $7.3 billion in sales in 2022. Meanwhile, recreational weed should tally between $12.1 billion and $14.8 billion in sales that year. (The Marijuana Business Factbook)

Since the passage of SQ 788, making Oklahoma medical marijuana legal for licensed medical patients, I have shifted my digital marketing focus primarily to serve cannabis industry business owners.

The objective of this article is simple. Navigating the world of dispensary marketing can be overwhelming. This article simplifies the entire situation for you, allowing you to focus on improving the areas of your business where you will see the greatest returns on your time and investment.

As a digital marketing professional, I get to help business owners do more of what they love doing by doing what I love doing. Creating this guide is just one of those ways. Let this dispensary marketing and growth guide pave the way for your dispensary’s success in 2019 and beyond.

Table of Contents

#1 – Get a pulse on your marijuana market by connecting with the right pages and groups.

#2 – The Fundamentals: Cover Your 3 P’s (Product, People, and Pricing)

#3 – Optimize Your Digital Visibility

#4:  Simplify Your Transactions and Minimize Cash on Hand

#1 – Get a Pulse on Your Local Market by Connecting With the Right Pages & Groups

The resources here apply specifically to Oklahoma cannabis dispensary owners but you should have similarly equivalent resources in your state if you are not involved with those already.  

The r/OKmarijuana Subreddit

This group is highly valuable to you, as a dispensary owner, because many of Oklahoma’s medical patients are on here giving feedback about local dispensaries.  

Many of them complain or make recommendations for improvement. If you are not a member of this subreddit, you should join right now, and make a point to look through new posts on a daily basis (or hire somebody like me, to do that for you).  

Not only does this subreddit give you a pulse on the Oklahoma cannabis market, but it also gives you the opportunity to engage with customers and to promote your business (which I recommend doing, but go easy on it). business.  

If you have never used Reddit, I highly recommend sticking to the OKmarijuana group.  Reddit can consume your life if you are not careful.

Oklahoma Medical Marijuana Facebook Group

You will get the same value out of this that you will get from Reddit, however, there are a few reasons you may find Facebook to be slightly more or less valuable.  

For one, on Facebook, you can see exactly who the person is that is making a post or replying to yours.  On Reddit, there is a layer of anonymity as alias names are used.

There are pros and cons to this.  Sometimes people will be more transparent when they know their personal name is not tied to what they are saying.  You can sometimes get a better idea of how people REALLY feel on Reddit. Whereas on Facebook, there will always be a hint of censorship as people can clearly see who is talking.  

Oklahoma Medical Marijuana B2B (Facebook Group)

I personally made this group as a resource for Growers, Processors, and Dispensaries to connect in a way that makes shopping for new vendors significantly easier.  

It’s still in its infancy stage but in the Spring – Summer 2019 it will naturally grow, as there will be exponentially more suppliers on the Oklahoma market than there are today.  

The Oklahoma Medical Marijuana Authority

Unlike the other resources, which are groups to join, with the OMMA, you simply want to make sure you follow their page.  

For bonus points, you might consider changing their post visibility so that you see their posts first.  Sometimes they post updates which are directly relevant to your business and there is no sense in not clicking this simple button to ensure you don’t miss out on any major industry changes that affect your medical marijuana business.

To do this, visit the OMMA’s Facebook page, and make sure the checkboxes indicated in the image below are checked.  

‘See First’  and Notifications – ‘On’

Now, you will see posts from the OMMA prior to seeing anything else on your newsfeed.  

#2 – The Fundamentals: Cover Your 3 P’s (Product, People, and Pricing)

Before we get into specifics of the digital marketing and business optimization strategies you can (and should) be using to optimize your cannabis market share, we need to cover the fundamentals.  

“All compromise is based on giv and take, but there can be no give and take on fundamentals. Any compromise on mere fundamentals is a surrender.”  – Mahatma Ghandi  

Additionally, ask any of the most successful NBA and NFL coaches of any time over the past 100 years and they will tell you the same.  

Fundamentals are everything when it comes to success.  And your business is no exception. It all starts with your product…

Sourcing Cannabis Product

If your business is closer to one of the larger cities in your state (like Oklahoma City, for instance), sourcing quality product should not be much of an issue. Dispensaries located in the more rural areas of the state are starting out having greater challenges finding suppliers, as many of the growers are maximizing their efforts by targeting metro areas.

There are several ways to ensure you are carrying the best products and to ensure, with a relatively significant degree of assurance, that patients will purchase the products off of your shelves.  

  • If you are looking for suppliers, post in the groups mentioned above, in section 1 of this article.  Be sure to get on email lists for all of your favorite growers (if they have them). I recommend building a simple spreadsheet with supplier names, contact information, license numbers, cities, products, pricing, etc.
    I personally had some great feedback mailing a postcard to every registered grower on the OMMA list and directing them to a landing page to learn more about their business.  
    If we end up working together, I am more than happy to help you source product.
  • Prioritize quality over getting the best deal.  It doesn’t matter how cheap you can sell flower.  If it’s not any good – you will never be able to sell it and your customers are going to complain on Weedmaps, Reddit, Facebook, Google, and everywhere else.  
  • Survey your customers to learn more about their preferences, or at least encourage them to speak up if there is anything specific they would like to see you carrying.
    Facebook is one great way to poll your customers and keep them engaged in conversation with your brand.  
    If you use a POS system (hopefully you do), that would be a great place to take notes about your customer’s preferences, look at their past orders, etc… so you can talk to them about how they liked their previous purchases.
    Not only will this increase customer satisfaction by keeping products in stock that your customers are specifically telling you that they want, but it also makes them feel all warm and fuzzy to know that their personal input was taken into consideration when you made your purchase.  They will also likely be more inclined to purchase from you – since they had a say I making it happen.
  • Make sure every product you purchase includes laboratory testing from a legitimate lab in your state.  Here in Oklahoma, patients seem to be coming to the industry with a heightened awareness of health considerations.  Patients need to know what is (and what is not) in every product you offer.

Attracting and Screening the Right People (Employees)

Finding quality people is one of the most challenging considerations for any businesses – particularly for marijuana industry businesses.  

Here are some important questions to ask, prior to digging into the market of eligible employees.

How do you (personally) differentiate between quality candidates and people who just want to get high?  Does it make any difference to you?

Do you even want to hire non-patients?

Is it more important that the candidates know how many grams are in an eighth, ounce, or pound or would you rather teach a newbie?

Do you want somebody who is familiar selling pot on the black market or somebody who is not familiar, that you can show the ways?

These are all important questions to ask yourself prior to hiring, and the truth is, there is not a single, correct answer that will work for every business. Once you define your most ideal candidate, structure your application and interview questions specifically to help you efficiently identify your most likely quality candidates.

I recommend adding a ‘We’re Hiring’ page/form to your website, which allows applicants to answer some customized questions and upload their resumes.  You never know when you might need additional help, and sometimes you have to screen through quite a few before finding quality candidates. It’s best to get this set up ASAP, if you have not done so already.  (or we can do it for you).

Offer Competitive Cannabis Pricing Without Losing Your Shirt

With tools like Weedmaps, this one can be tricky, however, there is a solution.  By providing your customers with a consistently high-quality buying experiences and cannabis strains, you can easily overcome the feeling that you need to have the lowest prices in order to maintain consistent business.  

Below are a handful of ways you can approach this pricing situation – which is only going to become more important as the market continues to mature.

  • Include tax with your pricing.  While this might make you appear to be more expensive to customers shopping you on Weedmaps, it will be a pleasant surprise when they do.  
    The alternative to this is obviously to not include a tax on transactions, which instead, provides a slightly negative experience when your customers are checking out.  It’s always better to plan to surprise your customers rather than tagging on extra cost at checkout.
  • Use a cashless ATM to process payments (generally a flat, $3-$4 charges which may be passed onto the customer).  Include that transaction fee in your pricing, assuming that everybody will be using a debit card, then offer the transaction fee as a direct discount for customers that pay with cash.  
  • Consider creative ways you can add value to every transaction.  Maybe stock up on half gram prerolls or edible sample packs to give away as surprises with every transaction.  
    This will leave your customers with a positive feeling when they leave your shop, they will be much more likely to tell others about their experience, and there is a much greater chance they will come back to buy whatever it is you just gave them a sample of.
  • Evaluate and optimize your customer’s buying experience and make improvements everywhere you are able.  Keep Starbucks in mind when you do this. Starbucks has some of the most expensive coffee but they also have some of the most loyal customers.  It’s not about the price their customers are paying – it’s about the experience they have when they buy it.

Here are some questions to help you get the experience optimization process started for your dispensary:

  • Are your employees wearing uniforms or lab coats?
  • Are your budtenders wearing gloves every time they handle product? (very important)  
  • How can you cost-effectively improve the vibe of your shop?  
  • Are you cleaning your shop consistently?
  • What kind of music are you playing?  Is it at the right volume?
  • How does it smell in your dispensary?  
  • Consider burning some Santo paolo to neutralize the marijuana smell naturally.
  • Is the temperature comfortable?
  • Are your products displayed in the most professional and interactive manner possible?
  • Are your customers being greeted in a way that makes them feel comfortable without adding pressure to their experience?

#3 – Optimize Your Digital Visibility

In today’s day and age, the key to obtaining new patients/customers is to attract their attention in the right way at the right time, online. Maximizing your visibility is essential because the more visible you are, the more patients you are going to attract.

For the sake getting the most bang for our buck, we can safely cover our bases so long as we have the following digital channels covered – listed in order of importance.

  1. Your Website
  2. Weedmaps
  3. Google My Business
  4. Facebook
  5. Instagram
  6. Leafly

Set Up a Strategic, Responsive Website That Accurately Represents Your Business.

Dispensary websites don’t have to be an expensive undertaking, however, you don’t want to cut corners when it comes to this particular component of your dispensary marketing efforts.  

For the sake of the local dispensary SEO domination you are about to embark upon with the help of this article, your dispensary website can be most effectively viewed as a central hub in which all of your other directory listings point/link back to.  

It does not have to be expensive or complicated, but it does need to be professional, thorough, and include a privacy policy/terms of conditions (legal internet jargon).

Some of the features I recommend including on your dispensary website:

  • A page for potential employees to apply and upload their resumes
  • A page for potential processors to share information about their business, license information, products, pricing, and contact info
  • A page for potential growers to do the same
  • An ‘About Us’ page telling the story about how your marijuana dispensary came to be
  • A ‘Contact Us’ Page which includes your hours of operations, a contact form, your phone number, and an image of your business

Set Up and Complete Your Weedmaps Business Page

Weedmaps, with over 6 Million monthly visitors, is the next most important consideration as you prepare to optimize your brand’s visibility.  

Patients visit Weedmaps to shop and if you do not have a complete profile, patients are highly unlikely to find you.  

You will have to call Weedmaps to get your business listing set up.  As of the date of writing this, all Weedmaps dispensary listings are free for Oklahoma dispensaries.  There is absolutely no reason why you should not be taking advantage of this situation.

Optimize Your Google My Business Visibility

Many of the patients/marijuana consumers in your market are going to simply use Google to find you.  

Your Google My Business listing is free, and provides you the best opportunity to get discovered by new patients looking for medical cannabis dispensaries near you.  

To set up your Google My Business profile, visit Google My Business and make sure you have created a profile for your business.  Once you provide the basic details about your business, Google will need to verify the information is accurate.  Most of the time they do this by mailing a postcard to your business. Once you receive it, you will need to follow the instructions on that card to make sure it is verified.  

Once you have a verified listing, the next step will be to optimize your visibility/positioning to new and existing patients/customers looking for a dispensary on Google.  

Although Google keeps their ranking algorithms proprietary, there is a method which I have used consistently to rank businesses in the top 3 local Google search results, which is where you ideally want to be.  Studies have shown most searchers will visit one of the top 3 local businesses they see in their searches within 24 hours of searching.

How to Dominate the Google My Business Rankings

Step 1: Verify and complete your GMB profile.

Use original images.  Choose ‘Cannabis’ as the business type.

Provide your hours of operation, a link to your website, a phone number, and everything else Google wants to know.  The more you give them, the more likely they will be to show your business to potential customers.

When you create your Google My Business account, you’re going to see a page that looks like the image above. Each of the tabs on the top of this page represent different types of images and

Step 2: List your business’ Name, Address, Phone Number, and Website, Consistently, Across All High-Quality Local and Industry-Specific Online Directories.  

These listings are called citations.  

Another significant GMB ranking factor is the volume and consistency of your business citations across other relevant/high-quality online directories.  

Hear me out here as I’m about to give you the secret sauce.  

There are 2 categories of online directories: Local and Industry-Specific.  You need to be in as many of each, as possible (only high-quality, though).

The local directories are going to be sites like YP.com, BBB.com, Yelp.com, etc…  These are websites that are designed to provide information about businesses in a specific local area.  

The industry-specific directories are going to be any and every credible cannabis dispensary directory you can find.  

Here is how you go about finding all of your local and industry-specific directory listings.  

First, conduct a Google search for ‘Dispensary [enter your city or ‘near me’].

Next, scroll down the first 5 pages or so, making a list of every site that appears to allow you to create a business listing (citation) on it.  

After those 5 pages, do the search again, this time for ‘Marijuana near me’…  Then keep adding to your list.

Next, you want to visit each one of those directories and create a complete listing for your business, using the exact same spelling, syntax, etc… as your Google My Business listing.  This is extremely important. If your address is spelled with an St. on Google, spell it the same on every one of these other directories. Also, be sure to include a link back to your website on every single one.  

This can be a slightly monotonous task.  You can always this work out, also. (Hint, we can manage all of this for you.)

Step 3: Provide Well-Written, Valuable, and Relevant Content on Your Website.

Your ranking on GMB is significantly impacted by the quality of your website and the relevance of the content on your website to the search being conducted.

Be sure to include custom content on your website. Use custom images, make sure your website is mobile-friendly, that it loads quickly, and it’s easy to navigate using a mobile device.  (This is also something we would be happy to help you with.)

Step 4: Gather Real Reviews from Real, Satisfied Customers.

Gather real reviews from real customers on your Google My Business profile.  To leave a review, the customer simply needs to pull up your Google My Business listing (the way it shows up when you search for it), then click on reviews.  The user will then be given the option to submit a review.

You can get a good feel for approximately how many reviews you need based upon the profiles of your top competitors in your local market.  

Build a Loyal Following and Engage With Your Customers on Facebook

The trick to running a successful dispensary page on Facebook is to share engaging content that is relevant and interesting to your followers.  

I personally create a calendar for the month and plan out the types of posts that I will be generating on each day of the month.  Not only does this help me get more work done in a much more efficient way, but it also helps me to plan and strategize the voice/message that we are using as we speak through the brand.  

For my clients, I generally break the posts up into these categories: advocacy, humor, polls, promotional, random/off-the-wall viral stuff, and images of medicine – maybe through sharing images our growers are posting on their pages or by taking some original shots of our own.  

The content plan you implement should be in alignment with your overall business branding.  

I recommend scheduling out your posts, at least for the week.  That way you don’t have to keep messing with it unless you just want to.  I’m all about finding ways to minimize and reduce redundancies in my work, and this is one of the ways of doing that.  

Scheduling Facebook Posts | Dispensary Marketing

Pro Tip

You should always use an image with every Facebook post, whenever possible. The engagement stats show clearly that users engage with image posts much more frequently than they do with text-only posts.  

Canva is an excellent, free social media/image editing website which allows you to use your custom images and customize them with text and anything else you desire.  I highly recommend checking it out.

Build a Loyal Following and Engage With Your Customers on Instagram

This is fairly straightforward and is definitely worth doing.  Since you already have custom images you are sharing on your facebook page, share them also on Instagram.

In recent years, many Facebook users have made a transition over to Instagram.  You will be unable to capture the attention of these customers unless your Instagram game is on point.

There are 3 primary components to running a successful dispensary instagram page:  

  1. Complete your profile, including a custom description, your address, website, phone number, logo, etc…
  2. Post engaging, informative, funny, and entertaining images (preferably original).  Pro tip: Instagrammers like pretty bud pictures, especially ones you have in stock and available for purchase.
  3. Identify the most beneficial hashtags for your particular market and use those consistently, with every post.   Check out this list of the top 21 tools for instagram hashtags (many are free) to help you compile a list of the most beneficial hashtags for you to be using.
  4. Follow and engage with your customers.  

Establish a business profile on Leafly (optional).

Leafly is significantly more expensive than Weedmaps (which is actually free for Oklahoma dispensary owners right now) but it does have its place.

Here’s the deal.  

Leafly has the top Google ranking for nearly every kind of marijuana strain out there.  This generates a significant amount of traffic – no doubt – but, as a medical marijuana patient myself, I personally prefer the Weedmaps dispensary locator over the Leafly setup when I am interested in making a purchase.  

As a patient, I personally find Weedmaps easier to use.  I still use Leafly, I just use it for strain research – as do most others.

Additionally, most people are not shopping for specific cannabis strains. In my experience,most customers want to come in to the dispensary to check out the inventory at the shop and make a decision from there, not the other way around.  

If you do decide to get in with Leafly, I am sure the investment (a few thousand $/year) will more than pay for itself if you use it to its full extent.  

Just be sure to upload your entire menu and complete your profile to your best abilities.

#4:  Simplify Your Transactions and Minimize Cash on Hand

Since SQ788 passed here in Oklahoma, I have been diligently researching all different kinds of merchant and ATM solutions to help my clients implement solutions that make life easier on customers making purchases.

As a result of these efforts, I have identified the 3 different ways that dispensaries are going about helping customers/patients experience seamless transactions.  

Provide Easy Access to Cash With an ATM Machine

The first of those methods is to purchase or lease an ATM machine that dispenses cash to your customers who don’t have cash on hand.  If you set up an ATM with transaction fees, you are charging your customer to do business with you.  Sure, it is a convenience over not having one, but it still takes away from your customers’ buying experience.  

Additionally, having the additional ATM cash on hand poses additional security risks to your business.  

ATM’s can (and do) work, but I couldn’t help myself but ask, “is there a better way?”

There are a couple, actually.  

Pre-Paid Rewards Cards… At the Potential Cost of Customer Loyalty

One of these systems works on a pre-paid rewards card system, where customers upload cash onto cards that can be used to make purchases in your dispensary.  

Since Visa and Mastercard refuse to knowingly process medical (or recreational) marijuana transactions, these pre-paid cards provide a means of circumnavigating that entire system.  

Instead, customers upload money onto their card, then the money on that card is deposited into your bank account.  While there are aspects of this system which appear at first glance to be advantageous over the ATM, there are also some downsides.  

Many of the companies that offer these services have programs that incentivize your patients to buy throughout their network of dispensaries.  Essentially, your patients are, in some cases, driven to your competitors because they are also using the card system.

The question with all of that becomes, “How are you supposed to go about establishing customer loyalty when customers are being offered incentivized discounts and promotions to use their cards at competing dispensaries?”  It’s a question worth asking/investigating prior to jumping into anything.

The ideal system would make it easier for customers/patients to use their debit card, allowing for a simple, hassle-free transaction, that does not incentivize them to take their business elsewhere in the future.  

And I just so happened to find one.  

Make Life Easier on You and Your Customers With a Cashless ATM

Cashless ATM transactions work similar to normal ATM’s, however, rather than withdrawling physical cash, the money is digitally withdrawn from the customer’s account, and deposited directly into your bank account.  

Here are some of the advantages I found for using cashless ATM’s for your cannabis dispensary business:

  • Accept PIN-based transactions.
  • Give your customers the convenience to withdraw money in your store when they make their purchase.
  • No operating costs. No credit or debit card fees.
  • Earn money on each approved transaction.
  • Does not require merchant to change from current bank.
  • Eliminate cash from sales transaction: savings cash handling and management, reduce risk of employee theft when you have cash on hands
  • Quick, easy approval setup. No integration with POS system necessary

That’s about all for now! Check back for updates, as this is an evolving work in progress. As always, please feel free to reach out if you have any questions or if there is anything I might be able to help you out with.

Looking for more digital marijuana marketing resources? Check out these 8 ultra-dank local SEO strategies for dispensaries.

TTFN

The Only Brainstorming / Mind Mapping Tools You Need in 2018 (Free)

The Only Brainstorming / Mind Mapping Tools You Need in 2018 (Free)

Mind mapping is a method of brainstorming ideas using visual outlines by demonstrating the connections between thoughts or data.  Whether you are brainstorming ideas for your next game-changing marketing campaign, planning an important project, or even just trying to gather your thoughts on a subject, mind mapping can help you get it together.

A few of these free mind mapping tools allow for more than simply brainstorming your thoughts.  With some, you can actually present your ideas in a visually-appealing way that will help your audience understand where you are coming from and how the various concepts relate with one another.  This is particularly important for putting together a marketing strategy to increase sales.

I’ve assembled this list of the top free brainstorming and mind mapping tools which will be more than enough to get you through the remainder of 2017 without having to stay up all night Googling around for ‘free mind mapping tools’ or ‘free brainstorming software.’

If you know others who may need some assistance with getting their thoughts organized or for planning upcoming projects, please feel free to share.  We use several of these mind mapping tools to create strategies for generating mortgage leads, strategizing  your marijuana dispensary marketing, creating business development gameplans, and more.

 

MindMup 2 – Create and Share Amazing MindMaps

Capture ideas at the speed of thought – using a mind map maker designed to help you focus on your ideas and remove all the distractions while mind mapping.

Create unlimited mind maps for free, and store them in the cloud. Your mind maps are available everywhere, instantly, from any device.

Brainstorm, create presentations and document outlines with mind maps and publish your ideas online and to social networks.

Coggle – The Clear Way To Share Complex Information


Coggle is an online tool for creating and sharing mindmaps. It works online in your browser: there’s nothing to download or install.

Whether you’re taking notes, brainstorming, planning, or doing something awesomely creative, it is super simple to visualize your ideas with Coggle. Share with as many friends or colleagues as you like. Changes you make will show up instantly in their browser, wherever they are in the world.

FreeMind – Free MindMapping Software

FreeMind is a premier free mind-mapping software written in Java. The recent development has hopefully turned it into high productivity tool. We are proud that the operation and navigation of FreeMind is faster than that of MindManager because of one-click “fold / unfold” and “follow link” operations.

So you want to write a completely new metaphysics? Why don’t you use FreeMind? You have a tool at hand that remarkably resembles the tray slips of Robert Pirsig, described in his sequel to Zen and the Art of Motorcycle Maintenance called Lila. Do you want to refactor your essays in a similar way you would refactor software? Or do you want to keep personal knowledge base, which is easy to manage? Why don’t you try FreeMind? Do you want to prioritize, know where you are, where you’ve been and where you are heading, as Stephen Covey would advise you? Have you tried FreeMind to keep track of all the things that are needed for that?

Canva Mind Map – Organize your thoughts and present your big idea, beautifully.

Product-Launch-Mind-Map-tb-662x0

Color code your thoughts and ideas

Mind Maps can leap from topic to topic so keep your thoughts organized by color coding your design. Change a branch or text box color according to the topic they’re assigned to so you can easily find and connect interrelated ideas. Use Canvas color palette tool to choose any color in the spectrum or type in a specific hex code.

Use images, illustrations, and icons

Adding visual elements like images and illustrations can help you concentrate more because they speak to your brain’s natural language of imagery. In fact, it’s encouraged that you use an image for your central idea. Browse through Canva’s amazing media library of icons, photos, and illustrations to use on your mind map. Search from over a million stock photos and add it to your design by dragging and dropping it into the editor.

Collaborate with partners

Brainstorm with your team anywhere in the world by getting your team’s input on your Mind Map design. It’s as easy as sharing a link to an editable version of your design. Now your team can access your Mind Map and add their own edits, thoughts and ideas any time and from any desktop, laptop, iPhone or iPad device. When you’re all done you can simply download your design as a JPEG, PNG or PDF file, share it on your social media, or email it directly to someone.

Bubbl.us – Present Your Big Idea

This is a Bubbl.us mind map. A mind map is a graphical representation of ideas and concepts. It’s a visual thinking tool for structuring information, helping you to better understand, remember and generate new ideas.

To see how easy and fun it is to edit a mind map, try one of their free examples!

Top 8 Untapped Marketing Tactics | Increase Sales and Get Clients

Top 8 Untapped Marketing Tactics | Increase Sales and Get Clients

Whether you own a restaurant, a law firm, or an eCommerce business, utilizing under-saturated marketing strategies to maximize your sales revenue and optimize your client acquisition is crucial stuff.
But I can just put up some targeted Facebook ads and the customers will just start rolling in, right?  New customers will book reservations, fill out my contact forms, and call in immediately after seeing my ads, right?  Whether your objective is to create a mortgage lead generation system, to open a movie theater, or to grow your vape shop. you should always keep your eyes open for marketing opportunities which have not yet become saturated.
Doubt it.
If you’re not utilizing well-strategized online marketing to get noticed, followed, and consumed, it’s highly unlikely that you are going to get much out of running advertising.  Landing pages, ad copy, proper ad placement, keyword research, and having a proper keyword strategy are just a few additional considerations when it comes to generating business online.
After all, creating a powerful guerrilla marketing campaign would be an even better use of your time, but when you run out of viral marketing ideas, these tactics will come in handy.

Answer niche-specific questions on Quora showcase your expertise and generate specialized traffic.

Quora is one of my personal favorite websites.  Their self-proclaimed motto is righteously  ‘Answers to the Best Questions’ and after browsing for a few minutes you may find yourself sucked in.
The key to Quora is to utilize your experience and expertise to answer questions. In addition to having a standard Bio Section for your profile, which allows links to your websites, the site allows you to add your credentials to any question you’re answering.
For example, as a cannabis industry marketing consultant, I might consider answering questions like, “How do I get more customers for my medical marijuana dispensary?“, “Who designs the best dispensary websites?“,  “How do I start a medical marijuana dispensary?“, etc…  The key is to place yourself in front of people who are likely to be looking to receive the value you have to offer. 
The top answers are voted four by Quora users and the top answer becomes the main answer displayed under every question. After spending some time browsing some of the most popular answers you will see that users generally vote based on an answer’s entertainment value in addition to the quality of the information provided in the answer.
This isn’t necessarily a bad thing but it is worth taking note of if you intend to get traffic from your Quora efforts.
The idea is to find the questions your target customers are asking and provide the best answers to those questions.  People will naturally start to follow you and read your profile / bio.
If you’re brand new to Quora, a good place to start might be “Why do people answer questions on Quora?

Reach the right customer with the right message and increase sales revenue with Google Adwords’ Similar Audiences for Search and Shopping. 

You may have heard. There is an old advertising rule of thumb called the rule of seven which is based on the idea that potential customers need to be exposed to your brand seven times before they make a purchase.  There may still be some validity to this concept in certain cases, but the truth is that if somebody is in the market to buy what you are offering, there is no reason that conversions cannot be made after 1-2 exposures to your marketing message.
Remarketing lists for search ads (RLSA) is an Adwords feature which allows you to reach out to recent visitors who have already visited your website but did not purchase.
Similar audiences for search and shopping takes this another step further, allowing you to target other people who behave similarly to the way your best customers behave, in terms of their search and shopping tendencies. Google recommends using similar audiences combined with RLSA for the best return on your advertising investment.
It is important to keep in mind that simply running advertisements is not enough in itself.  Landing pages, quality copy, legitimate offers, site speed, etc.. are all taken into consideration as Google prices and ranks your ads.  Lower quality = lower ranking and higher ad costs.
Discover how this could apply specifically to your business by contacting me.  I am certified in both Google Adwords and Google Analytics and I can help you determine the best way to implement this into your business.
Mitch_Smith_Google_Adwords_Search_Advertising_Certification
Google_Analytics_Certification_Mitch_Smith

Encourage your customers to drive more traffic to your local business by creating customized Snapchat geofilters.

This may come across as a particularly confusing marketing avenue, especially if you are not a Snapchat user.  Essentially, geofilters are graphic enhancements which can be added to an image which is taken within a specified geographic area.
For example, most major cities already have geofilters available to anybody taking and sharing an image or video via Snapchat.  In July 2017, the ability was given for anybody to create and establish their own geofilter which, once approved, becomes available to anybody within your set geographic area.  Some suggested applications for geofilters are for weddings, special events, business promotions, etc….  And with Snapchat’s user base estimated at 200 million back in 2015, there are enough people using the platform to give it some serious consideration.

Generate inexpensive search traffic by advertising on the Bing search network.  

Fewer people use Bing so fewer people advertise on it and the ads are simply cheaper.  But that may be changing.
If you have ever tried looking for specific information or answering a specific question on being, you likely know why there’s less search volume compared to Google. Research results just don’t compare, but that’s probably just because we are spoiled and have gotten used to Google’s AI search technology.
Fewer searches doesn’t necessarily equate to insignificance, however. As Bing’s number of daily searches per day approaches 1 billion, advertising on the Bing network is only becoming more expensive. Depending on your niche, you may still be able to find being advertising for only a few cents per click.
If you’re not advertising on Bing, now is a great time to look into it while the traffic is still relatively inexpensive (or, ask nicely and I might do it for you).

Discover the latest marketing tools and sales generation technology with ProductHunt.com.

Producthunt.com gathers awesome technology tools, apps and websites and showcases them all in one place. From productivity optimization tools to communication and artificial intelligence resources, producthunt.com has it all.
I recently found this website and discovered some pretty awesome eCommerce chat plugins that allow site managers to video chat with their visitors (maybe a little creepy but it’s coming), tools to quickly design virtual reality items, and some interesting productivity apps I had never seen before.
Pro tip: Save this website visit for a time when you don’t have anything pressing on your schedule or at least visit when you have an idea of what kind of technology you are looking for. Otherwise, you may find yourself lost in the abyss of amazingness.

Stay up to date with industry news, sales opportunities, and more with Google Alerts.

There are many potential uses for this tool and frankly, there’s no reason not to use it. Google Alerts allows you to get instant, daily, or weekly emails containing newly created internet content using the words you specify.
At a bare minimum, you should track your brand mentions for reputation management and backlinks opportunity purposes.

Increase sales and new clients by encouraging social media influencers to promote your product or service.

Instagram is the perfect platform to utilize influencers to promote your product or service and there are many great opportunities to find influencers who can give your brand the boost it needs, at the right price.
For a detailed step by step breakdown of how the process works, check out the guide to social influencer targeting from Kissmetrics.

Keep your customers in the loop and drive new business by keeping your business fresh on the new Google My Business post feature.

Google explains best:

With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they’re looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have.With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they’re looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have. 
Posting on Google gives you new ways to engage with your customers:
  • Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
  • Promote events and tell customers about upcoming happenings at your location.
  • Showcase your top products and highlight new arrivals.
  • Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Seventy percent of people look at multiple businesses before making a final choice.2 With Posts, you can share timely, relevant updates right on Google Search and Maps to help your business stand out to potential customers. And by including custom calls-to-action directly on your business listing, you can choose how to connect with your customers.

Top 7 Advantages & (Potential) Disadvantages of Online Marketing in 2016

Top 7 Advantages & (Potential) Disadvantages of Online Marketing in 2016

With 80% (or more) of adults in the United States having at least one social media profile, the exposure advantages of online marketing may be self-evident.  However, if you are just now considering internet marketing for your business, you are likely one of the few who has also taken note of the inherent disadvantages of internet marketing.

Yes, disadvantages.  You may be asking, “What is this wizardry you speak of?”.

If that’s the case, you may be surprised to find out that, even in 2016, there are still some situations which may potentially deem online marketing as a disadvantage practice. If these situations apply to you, they should likely be equally considered as you evaluate the pros and cons of marketing your business on the internet.  On a side note, if your objective is mortgage/real estate lead generation, there are not many disadvantages involved in online marketing.  Its actually essential.

social networking usage over years

Among American adults, the percentage who use social networking sites, by age. Courtesy of Pew Research Center.

Advantages of Online Marketing

  1. One of the greatest advantages is in regards to the sheer population of internet users in the United States.  With approximately 86.5% of the US population (or 286,942,362 people) using the internet, it’s wise to consider the possible ways to get your business in front these folks.
  2. The internet provides a considerably more cost-effective means of reaching out to potential customers than direct mail campaigns, going door-to-door, or outsourced telemarketing.  Postage is expensive, even with a mail permit.  And even if you take care of telemarketing and door knocking upon yourself (or your sales department), your contact may be unwelcome – or even illegal – in some cases.  Most social media profiles are free to create.  Web sites can be (relatively) very inexpensive.
  3. Your ability to reach out to an interested audience is dramatically improved online.  Social media, search engine optimization and utilizing an effective web design are all means in which you can reach out to an audience specifically interested in your products or services.
  4. An effective internet presence will provide your brand with geographic flexibility, allowing you to reach more of your local market or expand your products or services to a wider, national or international audience (whichever floats your goat).  Social media marketing, online advertising, and geotargeted marketing are all means in which the internet will allow you to target audiences in specific areas of the world.
  5. Your ability to quickly deliver information to potential or existing customers is greatly improved online.  No more flipping through hard copies of the Yellowpages or waiting for brochures to arrive in the mail.  By marketing on the internet, you are able to deliver information to your customers whenever they want it, wherever they are, regardless of the mobile device, tablet, or laptop they may be using.
  6. If you can’t measure it, you can’t manage it.  The internet allows companies to measure the effectiveness of their campaigns very quickly, allowing them to eliminate or optimize ineffective marketing without draining their bank accounts.  Direct mail, offline advertising, and most kinds of offline marketing in general, can all be very difficult to analyze without spending significant amounts of money.
  7. Small businesses and large corporations are essentially reduced to an even playing field online. As a result, the number of competitors is naturally much greater.  Increased competition always benefits the consumer.  In addition to the fact we all want the world to be a better place, we are also all consumers in one regard or another.  Plus, a very small portion of the population are owners of large corporations.  More than likely, a level playing field is an advantage to you.

(Potential) Disadvantages of Online Marketing

Although there are many advantages to online marketing, there are some situations where it might be a less attractive consideration.

BTW, the examples provided are strictly hypothetical examples- not suggestions.  I highly discourage taking advantage of people or pursuing illegal activities and, therefore, am not responsible for your life decisions.

That said, internet marketing might be disadvantageous if:

  1. You’re Amish, a member of The Exclusive Brethren, or any other community or religion which might shun you for using the internet.  I previously managed Amish construction crews in Northeast Ohio and am quite familiar with the situation there.  Although many Amish communities have accepted the use of mobile devices (hidden out in the woods) for the members of the community which rely on the devices to maintain an operable business, online marketing is likely to be a different story (as of yet, anyway).   It’s unlikely that this applies to you if you’re reading this, however.
  2. Your business only works if you go door-to-door or hold ‘parties’ to sell your products on the spot.  If this is the case, allowing your prospective customers to do online research (or shop) is likely a great disadvantage to your sales strategy.
  3. You sell Facebook profiles, Gmail accounts, or any other online services which would otherwise be easy and free to establish if your customers only knew. Maybe your target market is recently-released convicts.
  4. You resell copies of the Yellowpages or other hard copy directories which would be free if your customers only knew where to find them (and happen to be in the 13.5% of the US population which does not use the internet, of course).
  5. You make money by taking advantage of people or by prowling on their lack of knowledge or ability to access it.
  6. You operate a black market business.
  7. Your business is top secret, classified, or does not exist.

Summary

There are many reasons to establish an effective internet presence for your business online and only a small fraction of the population which this may not be applicable.

As a general rule of thumb, internet marketing is a great investment of your time and resources to maximize your exposure.  If you are looking for an effective method of generating qualified mortgage leads, for instance, you will likely need to take advantage of online marketing resources.

As a small to medium size business owner, exposure is everything.   If you are going to capture the attention of the millions of people in the US who live their daily lives with their eyes glued to the front of their mobile devices, you have to catch their attention where it counts.

If you need help establishing an effective, mobile-friendly internet presence for your business, feel free to contact us anytime.

TTFN

How To Use Behalf Financing for Web Design and Online Marketing

How To Use Behalf Financing for Web Design and Online Marketing

As a business owner in today’s world, having a professionally designed website and an effective online marketing strategy is as (if not more) important than having a phone number.  Considering a well-implemented online marketing strategy and business website will provide a return on your investment for years to come (as long as it is well maintained), there are some distinct advantages in using Behalf’s term payment program rather than paying cash out of your pocket.

Although this is not a topic I am asked about on a regular basis, I did receive a question about it recently and knew there were others in similar situations. I found there to be somewhat limited third-party information about this topic available – outside of using a credit card – which will generally be a much more expensive route than the method I am sharing here.

Maybe you have recently launched a new startup and have limited working capital or possibly found yourself in a difficult cash flow  situation and realized the importance of optimizing your brand’s visibility online.  Or maybe you can afford it but the low-cost of using the service is attractive to you, and you like the idea of boosting your business’ credit rating while taking care of your company’s web presence.

In either case, this process may allow you to get the ball rolling towards having an effective online web presence in place, working for your business around the clock.  An effective web presence has the potential to be much more effective than even your top sales person, yet ‘working’ 24/7/365 rather than only during normal business hours.

There are actually some distinct advantages of financing your web design and online marketing, even if you do have cash to cover the investment.

Luckily, for those who don’t, there still may be an opportunity to obtain financing on your web design and/or online marketing with Behalf Financing, even if you have some credit scuffs from the past.

Discovering A Need for Behalf (via the Liberation of Vapor Devices)

Through April 2015 I was involved in the business development and sales management of a wholesale vapor distribution company which strictly sold to retail businesses which offered vapor / electronic cigarette devices to the 18+ public.  During that time I ran into several situations where my customers came to the warehouse to pick up their orders, agreeing to  ‘send us a check later.’ Some just never came through on their end of the deal.

My customers, on at least three occasions over the year and a half I was in that position, intentionally stiffed the company for the product I ultimately let them walk away with. Although I may never understand or make an attempt to justify this type of behavior, I truly believe (really hope for their sake, anyway) that they wouldn’t have done that if they were not in dire personal financial situations.

While ‘liberating’ our vapor hardware was one way to finance their product, Behalf Financing turned out to be a much more attractive option.

Behalf Financing – The Cash Flow Savior

Having previously held a sales management position with the insulating concrete form manufacturer, BuildBlock Building Systems, the B2B sales and marketing world was not foreign to me, however, the vapor industry was indeed.

I took every opportunity to learn marketing and business growth strategies from our top producing clients, not only because I was truly interested in understanding their approach, but also because my experience at BuildBlock taught me that my role in that position would ultimately prove to be most effective once I was able to help our

I took every opportunity to learn marketing and business growth strategies from our top producing clients, not only because I was truly interested in understanding their approach, but also because my experience at BuildBlock taught me that my role in that position would ultimately prove to be most effective once I was able to help our clients by providing them with specific means in which they could each grown their businesses.

One day I ran into a situation with a client who had just placed a large order directly from a manufacturer  in China. Typically on these orders, pricing is greatly dictated by the quantity of product being purchased. In this particular situation, my client saved nearly 20% by ordering in bulk, which was significant enough for them to take the risk at that time. The problem, however, was that sometimes these orders could take 5 – 7 weeks to arrive, particularly when the weight and/or volume of the order made shipping by air a fairly expensive consideration.

Needless to say, this delay in receiving the product they needed not only left their bank account below their comfort level but it also put them in a situation where they did not have the product in stock they needed to run their business or a credit card to use to purhcase more product.

Mistakes like these often were made at the expense of losing customers as, in many cases, the retail e-cig buyers would become impatient and either go somewhere else or order their devices online.

The customer called to discuss their situation but since we did not offer any financing terms on purchases, I opted to research other possibilities and came across a company called Behalf which offered term payment solutions to businesses, for business purchases.

I called the company and had a long talk with one of their reps but since I did not have prior experience actually working with the company, I proceeded with caution as I pointed our customer in their direction.  The and I set up our business account which enabled us to receive payments from our clients who used their services.

As I discussed their services with more people over the  following days, I discovered that there were surprisingly more people who used their service than I anticipated. In fact, I found we were actually losing business by not having an account with them as many of our customers just went to another vendor when they were in a situation where it made more sense to use Behalf financing services.

I heard many stories of how Behalf financing had saved my customers when they were in tight cash flow situations and needed additional inventory, computers, and other products and services to run their businesses.  Not only that, but my clients found it made a lot of sense to use on purchases which had a longer return on investment.Behalf was the cash flow savior.

Behalf was the cash flow savior.

Behalf Financing

How Much Does Behalf Financing Cost?

This part was somewhat surprising and had me asking, “So, what is the catch?” a few times before I fully understood the company’s business model.

The founder of the company started the organization as a means of providing affordable financing to business owners who had found themselves in a bit of a tough situation financially, in order to purchase products or services for their business.

Behalf financing generally costs $10 – $30 / month per $1,000 borrowed. The company offers 90 – 180-day payment terms and allows customers to pay off their balance early without acquiring any additional fees or expenses.

Not only is this much less than what most credit cards would charge, this also makes considering the use of Behalf to cover expenses such as your company’s website design or online marketing.

This is due to the basic economics of the situation.

Hypothetical situation.  Let’s say you are shopping outsource web design companies (vs hiring an employee to design and manage).

One of the options you found costs $500 and the other is $1,000. You know the $1,000 option will ultimately drive more business because it is more comprehensive, but you are not comfortable making that investment out of pocket. $500 is a more comfortable investment but you have a feeling you may not get as much out of the finished product as you would with the alternative option.

Rather than going the ‘more comfortable’ yet less effective route, you consider the costs of using Behalf Financing to spread the $1,000 investment over the next three months. On the higher end of the spectrum, that might cost $90 in fees to Behalf and the additional $500 for the investment itself makes the higher-end option run $590 more to pursue.

What is the Return on Investment for Using a More Comprehensive Digital Marketing & Web Design Service?

The true answer to this will depend greatly on the nature of the business you are involved in.   In the example above, using Behalf Financing in addition to a more comprehensive digital marketing and web design service was $590 more than the alternative option.  vast majority of businesses will have a much greater than $590 return if the more costly option is even slightly more effective than the $500 option.

The vast majority of businesses will have a much greater than $590 return if the more costly option is even slightly more effective than the $500 option.

Plus, considering you will continue reaping the rewards of a well-established web presence long after it has been set up (as long as you provide it with necessary upkeep) it actually makes more sense to compare the two options on a several year time frame.

Extending the investment over a longer period of time likely makes more sense if you are able to do so affordably, especially if you are ultimately getting even a few more customers out of it than the lower-investment route.

For a custom home builder or contractor of any kind, just one additional customer would more than justify the difference. For a vape shop or restaurant, for instance, one new customer every couple weeks would likely more than justify the additional expense.

The profit per customer & per transaction with ultimately change how the return on investment works but the overall advantages to using Behalf Financing are essentially the same.

How Do I Go About Using Behalf Financing for my Web Design & Online Marketing?

The Behalf financing approval process has improved greatly over the past couple years and today it is even easier than it was before to use their services.

  1. Visit the Behalf website here and fill in your details to begin creating your account. Continue going through that process until you receive a notification regarding your pre-approval status. Behalf uses a proprietary method of obtaining a pre-approval without the need for your social security number. This means pulling your pre-approval will not affect your credit score as they are not reporting this to any credit agencies. They will, however, report your successful payments, which will help your business credit.
  2. Once pre-approved, either contact me or request your free digital marketing evaluation. This will give me the opportunity to review your current situation and create a customized online marketing game plan specifically for your business. The more information you provide up-front, the more effective this process will be.
  3. After we have come to a game plan to pursue in establishing an effective web presence for your business, you will go back to the Behalf website and enter my vendor details and the total investment we have decided to be most comfortable and appropriate based upon your current situation and overall objective, Behalf will arrange the funding of your project based upon the payment terms you established with them.
  4. You continue making on-time payments to your Behalf account and they report positively to credit agencies as a result.  Your account with Behalf works as a revolving credit line so as long as you continue to make your payments on time, you can continue using the account for many other businesses to business transactions.

If you have further questions you may feel free to contact me anytime or you may contact Behalf if your questions are directly related to their services .

If you have questions regarding FogPusher’s work or hearing about what my clients have to say about my work, feel free to view our portfolio and/or testimonials, where you will find real client feedback from real customers.  You are welcome to contact any of them as references (please just be respectful of their time / time of day).

TTFN

Fill in the Form Below Now to Learn More About How Our Web Design & Marketing Services Can Help You (Specifically)

 

Free Vape Shop Marketing Resources (2018 List)

Free Vape Shop Marketing Resources (2018 List)

August 2018 Update: Most of the information in this article still applies today but Google My Business has now added on more features, so there is actually more to pay attention to.

I have had great success helping my clients drive additional business to their vape shops and I am open to discuss doing this for your business as well. I have one client in particular, that owns 13 vape shops. He attributes the doubling of his client base over the past year mostly due to my work on his Google listings.

This service is $1,250 for 1 location. There is a bulk discount available for multiple locations.

Simply fill out the form on the Contact page for more information or to arrange a discussion.

—————————————————————————————————————————–As a vapor industry business owner, maintaining an effective online presence is likely one of the most important things to prioritize in order to ensure the success of your business (outside of finding good employees and maintaining an inventory of quality product, of course).

Below you will find a fairly comprehensive list of the free vape shop marketing resources available.  Some will also be effective for marketing a vapor wholesale business or eLiquid brand, however,  this list is specifically geared towards optimizing your vape shop’s brand visibility.

In reviewing and utilizing these resources, please understand that one of the most important aspects of optimizing your vape shop’s presence online (or any ‘brick and mortar’ business, for that matter) is directly dependent upon your ability to portray a welcoming experience for prospective customers and the consistent distribution your business name, address, and phone number (at minimum).

 In order to ensure your business is receiving all of the traffic it needs (or is capable of acquiring) you want to make sure your business is listed in every relevant local directory as well as industry relevant directory possible – with the exact same name, address, and phone number (NAP).  I have made it a point to include most of the important resources to utilize below but each market will have slightly different resources, which can be discovered by utilizing the process described below.

Is having an actual website absolutely necessary in order to establish or maintain a successful vape shop?

Quite simply, yes.  Some will disagree and give examples of vape shops which have done well without an official website and I am aware of some of these examples, however, these businesses are an exception to the rule.

Some will disagree and give examples of vape shops which have done well without an official website and I am aware of some of these examples, however, these businesses are an exception to the rule.

Failing to implement an effective, professionally designed and search engine optimized website with on-page and off-page SEO in place, is shooting yourself in the foot before you even open your doors.

How do you know?

I managed business development for a vapor hardware distribution company and today vape shop owners make up a good portion of my web design and digital marketing clients.  I have seen many vape shops succeed and I have also seen many go out of business in their first six months.  

There are distinct differences which can usually be identified that make the difference.  In fact, it’s almost predictable, to a certain extent.  

While failure to have an effective vape shop website is likely not the most common reason for vape shop failure, I would say it is likely a close second place to hiring ineffective, lazy or conceited employees (or the owner coming across as this type of person) and/or choosing a bad location.

These things are absolutely certain to kill your shop but failure to implement an effective web presence will do the same.  It might just take a bit longer and will not likely be as easy to identify as the problem (until now, anyway).

I say this because the effectiveness and ultimately the results you get from listing your shop on these sites may rely a great deal on having a website in place for them to link back to.

That said, running a vape shop without a website makes it that much more important to take advantage of all of the resources available.


Vapor Industry Resources

Vape Shop Directories (Free)

These directories are specifically for vape shops  and vapor stores and they allow users to find local shops in their area.  Keep in mind that is not the only purpose of utilizing directories.

The customers may not even use these websites but having links to your website, including your name, address, and phone number, will make your vape shop more attractive and indexable to search engines since they are industry specific and are not spam sites.

FogPusher Local:  Find Your Favorite Premium eLiquid Brands Nearby

FogPusher Local is the newest addition to the vape shop directory list.  This is actually a project I designed myself to allow vape shop customers to search for their favorite eLiquid brands online.

The project came about because I was looking for a vape shop that carried a particular eLiquid I was interested in and the process of doing so came out to be a little more time consuming than I had hoped or anticipated.

The project is designed to index vape shops by the brands of eLiquid they carry, allowing customers to find them searching for these brands.

Vape shop listings are free on FogPusher Local.

VapeStores.com:VapeStores.com 

Vape Shop Directory with Deals and Coupons and News

CigBuyer.com 

eCig Reviews, Deals, Information & More

VapeAbout.com

Vape Store Finder and Vape Shop Locator

E-Cigarette Web Directory

(AlternateSmoking.com) Web Directory for Vape Shops.

Vapor Shop Local

Find your Local Vapor Shop local e-cig store finder. Find a Vape shop e-cig store near You. Have a Vape Shop? List your Vape Shop Ecig Store in our Directory.

iVapeLocal

iVape local can provide a suite of business services to help you grow your e-cigarette business. We provide cutting edge web design, powerful SEO, and a variety of other marketing services.

E-Cigarette Store Reviews

Find Vape Stores … E-Cigarette and Vapor store directory providing store locations, reviews, and ratings. The ultimate resource for finding E-Cigarette and Vapor stores near you.

Vapor Shop Finder

Vape shop directory and online retail store for vape goods.

Additional Vape Shop Directories Worth Considering (Not Free)

VaporSearchUSA: Helping You Find Your Local Vape Shop since 2009

This is one of the original vape shop directories and still manages to rank very well on Google.  While listings are not free, the $20-25 / year investment is a wise choice to make due to the website’s search engine rank and overall visibility.

I have also seen Vapor Search USA at some of the industry trade shows.  They have an active presence in the industry, unlike many of the other vape shop resources listed.


Local Business Directories

This list includes a list of free business directories which are worth listing your vape shop online.  These resources include vape shops in their directories / profile listings but are more specific to local businesses in general than they are vapor industry specific.  All of the following sites are worth creating listings for your business, and some are absolutely necessary.

All of the following sites are worth creating listings for your business, and some are absolutely necessary.

Google Business 

Google business is by far one of the most important listings you can create as a vape shop owner.  Most people conduct their online searches for local businesses using their cell phones so you are missing out on a tremendous amount of the market by not having this listing in place.  

When you create the account, they are going to mail you a PIN number to verify your listing online.  Look out for that in your mail, typically in the first 3-7 days after submitting your listing.

Bing Places

Bing is a growing player in the search engine world and you definitely want to set your shop up with a listing on their local business site.  They will also mail you a PIN number which you will need to verify.

Foursquare

Foursquare is another local business resource which allows users to ‘check in’ at the places they visit.  This has been around for a while and there are a lot of people that use the service.  It is definitely worth taking the time to set up for your shop.  They will also mail you a PIN number.

YP

YP.com has become one of the leaders in the business directory world.  They also now have a vape shop listing section, specifically geared towards listing vape shops.  While they also have paid listing services, you will, at least, cover the basics by utilizing the free business listing they have available.  Don’t be surprised when they call you to sell you advertising.  In fact, you can count on them doing that.

Don’t be surprised when they call you to sell you advertising.  In fact, you can count on them doing that.

Yelp

‘People use Yelp to search for everything from the city’s tastiest burger to the most renowned cardiologist.’  Yelp is a review website which allows people who enjoy reviewing things to go on their and share a piece of their mind.  Unfortunately, many of the times that people feel motivated to post a listing are when they are extremely upset with an organization about something, however, you will find in browsing their site that this is not always the case.

Unfortunately, many of the times that people feel motivated to post a listing are when they are extremely upset with an organization about something, however, you will find in browsing their site that this is not always the case.

It is always important to be consistent with your attitude and honest with customers with things and you will not have to worry about negative reviews.  Actually, I can pretty much guarantee you that as long as you are nice to people when they come in and you maintain at least a basic inventory of products that people want, and are honest with them when they ask for things they don’t want, that most likely nobody is going to make any negative reviews.  There are always exceptions where people are just rude and are having a bad day but I would say more likely than not, people will not go out of their way to curse you unless you set some kind of expectation which you were unable to meet.

There are always exceptions where people are just rude and are having a bad day but I would say more likely than not, people will not go out of their way to curse you unless you set some kind of expectation which you were unable to meet.

There are always exceptions where people are just rude and are having a bad day but I would say more likely than not, people will not go out of their way to curse you unless you set some kind of expectation which you were unable to meet.

There are MANY more than these… read on to learn about how to find them.


How to Find the Most Important Directories to List Your Shop (Other Than Mentioned)

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To find additional vape shop directories relevant to your specific area, conduct a Google search for ‘find a vape shop (your city)’ and locate the directory listings which appear on the first couple pages of the search.   For example, if you live in Oklahoma City you might search for finding a vape shop Oklahoma City (shown below), and your results would look something similar to the images below.

Notice some of the listings will be for actual vape shops which have ranked well or that you have recently visited online  and others will be actual directories. First, you will likely see the local search results.

 

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Above you will see the local search results, which appear first when conducting a Google Search for a local business. If you do not see your business listed and are interested in being in the top three show, or at least on the first page, be sure to contact us to find out how we can help. With our services, we guarantee your vape shop being  listed on the first page at very least.

 

Next, you will see the actual web search results.  I have highlighted the directories and the actual shops to better explain how to go about identifying which are directories and which are local businesses which have just ranked well for the search terms you used.   If you are in doubt about which, just visit the sites and see what they are about.  

You should do this for each key word you want to rank for, scanning and noting the first 2-3 pages of the search results.  These are the most relevant for your particular area

After you do this you might try the same with ‘vapor store (your city)’, ‘pigs (your city)’, etc….  You want to make sure all of your bases are covered in terms of potential search terms used to locate your shop.
Free Vape Shop Marketing Resources: Find Free Directories

 


If you have any questions or would prefer to just have somebody do this for you, I am also available for taking care of your online business listings.  Please contact me to inquire.

Be sure to check out my web design and digital marketing portfolio to see examples of my completed projects.

I specialize in vape shop web design, SEO, and digital marketing services for local businesses (physical address local, not close to me necessarily) and have been involved primarily in the vapor industry for the past couple years.   In addition to vape shop websites, I can help you market or design a website for an eLiquid brand you manufacture or distribute or for your vapor wholesale business.

 

Other Recommendations

Expand your product offering!  You have a vape shop – your customers want to get healthy….  Carry supplements!  Use coupon code SAVE6 to Save 6% at BulkSupplements.com.

Brainstorm other products to supplement your customer’s desire and lifestyle.

TTFN

 

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