Whether you own a restaurant, a law firm, or an eCommerce business, utilizing under-saturated marketing strategies to maximize your sales revenue and optimize your client acquisition is crucial stuff.
But I can just put up some targeted Facebook ads and the customers will just start rolling in, right? New customers will book reservations, fill out my contact forms, and call in immediately after seeing my ads, right? Whether your objective is to create a mortgage lead generation
system, to open a movie theater, or to grow your vape shop. you should always keep your eyes open for marketing opportunities which have not yet become saturated.
If you’re not utilizing well-strategized online marketing to get noticed, followed, and consumed, it’s highly unlikely that you are going to get much out of running advertising. Landing pages, ad copy, proper ad placement, keyword research, and having a proper keyword strategy are just a few additional considerations when it comes to generating business online.
After all, creating a powerful guerrilla marketing campaign would be an even better use of your time, but when you run out of viral marketing ideas
, these tactics will come in handy.
Answer niche-specific questions on Quora showcase your expertise and generate specialized traffic.
Quora is one of my personal favorite websites. Their self-proclaimed motto is righteously ‘Answers to the Best Questions’ and after browsing for a few minutes you may find yourself sucked in.
The key to Quora is to utilize your experience and expertise to answer questions. In addition to having a standard Bio Section for your profile, which allows links to your websites, the site allows you to add your credentials to any question you’re answering.
For example, as a cannabis industry marketing consultant
, I might consider answering questions like, “How do I get more customers for my medical marijuana dispensary?
“, “Who designs the best dispensary websites?
“, “How do I start a medical marijuana dispensary?
“, etc… The key is to place yourself in front of people who are likely to be looking to receive the value you have to offer.
The top answers are voted four by Quora users and the top answer becomes the main answer displayed under every question. After spending some time browsing some of the most popular answers you will see that users generally vote based on an answer’s entertainment value in addition to the quality of the information provided in the answer.
This isn’t necessarily a bad thing but it is worth taking note of if you intend to get traffic from your Quora efforts.
The idea is to find the questions your target customers are asking and provide the best answers to those questions. People will naturally start to follow you and read your profile / bio.
Reach the right customer with the right message and increase sales revenue with Google Adwords’ Similar Audiences for Search and Shopping.
You may have heard. There is an old advertising rule of thumb called the rule of seven which is based on the idea that potential customers need to be exposed to your brand seven times before they make a purchase. There may still be some validity to this concept in certain cases, but the truth is that if somebody is in the market to buy what you are offering, there is no reason that conversions cannot be made after 1-2 exposures to your marketing message.
Remarketing lists for search ads (RLSA) is an Adwords feature which allows you to reach out to recent visitors who have already visited your website but did not purchase.
Similar audiences for search and shopping takes this another step further, allowing you to target other people who behave similarly to the way your best customers behave, in terms of their search and shopping tendencies. Google recommends using similar audiences combined with RLSA for the best return on your advertising investment.
It is important to keep in mind that simply running advertisements is not enough in itself. Landing pages, quality copy, legitimate offers, site speed, etc.. are all taken into consideration as Google prices and ranks your ads. Lower quality = lower ranking and higher ad costs.
Discover how this could apply specifically to your business by contacting me. I am certified in both Google Adwords and Google Analytics and I can help you determine the best way to implement this into your business.
Encourage your customers to drive more traffic to your local business by creating customized Snapchat geofilters.
This may come across as a particularly confusing marketing avenue, especially if you are not a Snapchat user. Essentially, geofilters are graphic enhancements which can be added to an image which is taken within a specified geographic area.
For example, most major cities already have geofilters
available to anybody taking and sharing an image or video via Snapchat. In July 2017, the ability was given for anybody to create and establish their own geofilter
which, once approved, becomes available to anybody within your set geographic area. Some suggested applications for geofilters
are for weddings, special events, business promotions, etc…. And with Snapchat’s user base estimated at 200 million back in 2015
, there are enough people using the platform to give it some serious consideration.
Generate inexpensive search traffic by advertising on the Bing search network.
Fewer people use Bing so fewer people advertise on it and the ads are simply cheaper. But that may be changing.
If you have ever tried looking for specific information or answering a specific question on being, you likely know why there’s less search volume compared to Google. Research results just don’t compare, but that’s probably just because we are spoiled and have gotten used to Google’s AI search technology.
Fewer searches doesn’t necessarily equate to insignificance, however. As Bing’s number of daily searches per day approaches 1 billion, advertising on the Bing network is only becoming more expensive. Depending on your niche, you may still be able to find being advertising for only a few cents per click.
Discover the latest marketing tools and sales generation technology with ProductHunt.com.
Producthunt.com gathers awesome technology tools, apps and websites and showcases them all in one place. From productivity optimization tools to communication and artificial intelligence resources, producthunt.com has it all.
I recently found this website and discovered some pretty awesome eCommerce chat plugins that allow site managers to video chat with their visitors (maybe a little creepy but it’s coming), tools to quickly design virtual reality items, and some interesting productivity apps I had never seen before.
Pro tip: Save this website visit for a time when you don’t have anything pressing on your schedule or at least visit when you have an idea of what kind of technology you are looking for. Otherwise, you may find yourself lost in the abyss of amazingness.
Stay up to date with industry news, sales opportunities, and more with Google Alerts.
There are many potential uses for this tool and frankly, there’s no reason not to use it. Google Alerts allows you to get instant, daily, or weekly emails containing newly created internet content using the words you specify.
At a bare minimum, you should track your brand mentions for reputation management and backlinks opportunity purposes.
Increase sales and new clients by encouraging social media influencers to promote your product or service.
Instagram is the perfect platform to utilize influencers to promote your product or service and there are many great opportunities to find influencers who can give your brand the boost it needs, at the right price.
Keep your customers in the loop and drive new business by keeping your business fresh on the new Google My Business post feature.
Google explains best:
[themify_quote]With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they’re looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have.With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they’re looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have.
Posting on Google gives you new ways to engage with your customers:
- Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
- Promote events and tell customers about upcoming happenings at your location.
- Showcase your top products and highlight new arrivals.
- Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.
Seventy percent of people look at multiple businesses before making a final choice.2 With Posts, you can share timely, relevant updates right on Google Search and Maps to help your business stand out to potential customers. And by including custom calls-to-action directly on your business listing, you can choose how to connect with your customers. [/themify_quote]