(Updated December 2017)
Introducing… The FogPusher Home Buyer Magnet:
A clear and consistent approach to generating exclusive, qualified mortgage leads.
As a former loan officer, I was exposed first hand to the shortcomings most loan originators face when generating mortgage leads. Fortunately, my prior experience as a Realtor and project manager for a high-end home builder in NE Ohio, and managing lead generation in each position gave me the experience I needed to excel in a short timeframe.
In fact, prior to leaving the position in 2013 due to a nearly fatal car accident, there was only 1 loan officer generating more business than I was. That was out of 12 Southwest US offices with nearly 40 loan officers. I had only held that position for about a year.
I’ve always believed in helping others to the extent that they are willing to help themselves. At that point, however, my 70+ hour weeks prevented me from helping much. Now, after nearly three years offering digital business development and lead generation services full-time, I have assembled a team of other lead generation professionals. Together, we work with clients to facilitate the workings of lead generation systems consisting of sales funnels, advertising, automated follow-up systems, and more.
Before You Buy Mortgage Leads, Consider a Better Alternative.
Our systems generate highly-quality, exclusive mortgage leads with the best ROI & conversion ratios you will find anywhere. And I can prove my services produce results. Learn how we generated over $100 Million in mortgage leads in 1 month for our mortgage company client, here.
In 2018, generating quality internet mortgage leads requires a variety of skillsets, most of which are not understood by most LO’s. It’s your fault you don’t know – you have likely not been in a position which allowed you to obtain the experience needed. Some of these skills include landing page design, sales funnel design, ability to design effective marketing campaigns, managing hosting/DNS settings, SEO, content marketing, email automation, PPC advertising, retargeted marketing strategies and integration with current websites, mortgage experience/understanding/expertise.
My direct mortgage and real estate experience, combined web design, advertising, and digital business development experience, have enabled me to obtain a fairly unique set of mortgage lead generation skills. The team I have assembled consists of other highly qualified social media marketing specialists, and mortgage lead generation experts.
It’s important to keep this in mind. Many digital marketing specialists are more than willing to offer their services to mortgage industry professionals but very few of them have the necessary track record and direct industry experience necessary to produce results. If you have already gone down this road, you already know this.
I work with mortgage brokers/MLO’s, real estate brokers/agents across the country who meet specific criteria in line with the services I offer. The real estate lead generation and sales funnel strategies are very similar to those we are using to generate mortgage leads.
The Magic Mortgage Lead Machine Formula
Mortgage & Real Estate Experience
Web Design & Digital Marketing / Advertising Experience
Understanding & Successful Track Record Utilizing the Latest in Targeted Advertising/Lead Capture Technology
The Problems With the Old Lead Generation Models
- In-house marketing manager provides no guarantee of ROI. They are expensive. You hire them and they receive the consistent job security associated with their position. Who is offering you job security?
- Many home financing pros fail to establish themselves as the expert. You must generate meaningful content that answers questions for your target audience. Put yourself in their shoes and create media that answers the questions they have. So many fail to do this even though its one of the most powerful strategies in the mortgage (really, any) business.
- Live transfers are cool and all but how many people are making calls before they do research online. Millenials are more prone to use online lead capture tools before they pick up the phone. Plus, in a live transfer situation, the lead has no prior knowledge of you or your company. Your closing rate on those is likely not as high as it is with what we have in place. After all, they are transferring anybody who calls, they don’t have any lead screening in place. How effectively are you using your time if you are receiving leads on the phone?
- Buying mortgage leads online is a waste of time and money. If you want to chase after leads that have been sold to literally everybody who is interested, be my guest. The key to succeeding is creating a system that generates exclusive mortgage leads.
- Lack of lead generation & capture system in place. Most mortgage brokers and real estate brokers simply do not have a consistent lead generation/ mortgage sales funnel in place.
- Prowling on Realtors for referrals can be equally enjoyable. With this system, you will have plenty of leads to send their way. If you want to get something, give it away first. Reciprocity.
- Networking events can be fun but they rarely result in business. The only consistency to come of networking events is potential friendships, which may lead to more opportunity down the road. There is nothing wrong with attending a networking event as a mortgage professional, but it’s not the most effective way to go about acquiring new mortgage clients.
- Many mortgage brokers spin their wheels recruiting mortgage loan officers when they really need a high quality lead gen system in place.
- It is a common misconception that having the best mortgage website design is essential to generate mortgage leads. It’s helpful if it’s used to show expertise, value, testimonials, and original content, but there are many other ways to optimize your online presence in 2018. From 2015-early 2017 I designed websites full time, and am more than willing to do that if it is deemed necessary. My specialty and value are in producing the assets you need to meet your yours. I don’t do fluff.
- I recently found significant evidence suggesting friends and family are far less likely to borrow or invest money with friends and family as they were even 5-10 years ago. I believe Google and consumer access to information have greatly contributed to this situation. For this reason, the traditional financial services business model is failing, even for some of the larger wealth management companies. People want to make the best financial decisions they are able to make given their particular situation. This is much different than making a decision based on where their friend or family work.
The Mortgage Marketing Solution(s).
- Hiring a professional who understands mortgage marketing and lead generation, with a background in mortgage loan origination and real estate sales. Have me generate leads for you while you focus on closing loans.
- Tracking code installation/utilization to re-target visitors with ads. Sometimes the first visit isn’t enough to make a visitor comfortable enough with you to make contact. Follow them with ads after they have visited your website (if you have one).
- Market-proven ads delivered to the highly targeted audience of potential home buyers. I utilize the latest in intent-based targeting and in-market client acquisition strategy. Ongoing A/B testing.
- A/B tested lead capture pages that capture your lead’s information. A/B testing is an ongoing process to maximize results.
- Hot sales-qualified mortgage lead funnel which produces qualified prospects that belong to you and only you.
- An automated mortgage lead generation system that enables you to generate exclusive leads for whatever your niche may be. We can generate exclusive mortgage refinance leads, commercial leads, reverse mortgage leads, etc…
Guaranteed Mortgage Marketing Profitability Formula
The formula below is used to ensure mortgage ads are profitable for clients. I always recommend brokers to look at their current cost/loan app with their current situation (including guaranteed draws against commission/salary payments/employee benefits) and compare this to the numbers we are able to produce. Many will find that their expenses to maintain loan officers to be far greater than it is to have a dedicated team generating leads.
Ad Performance Variables
CPC – Cost per click
CTR – Click through rate
Conversion on Landing Page
Conversion on Sales Page
CPL – Cost Per Lead (applicable without running ads)
Cost Per Loan App
CPA – Cost Per Action (loan closing)
AOV – Average Order Value ( $2,000 – $6,000)
If CPA < AOV, the setup is profitable.
My Areas of Expertise & Experience
- Social Media Management, Marketing, and Lead Generation
- Real Estate Sales
- Custom Home Building/Project Management/Sales
- Ad Targeting & Retargeting. Lead Funnels. Sales Funnels
- Mortgage Loan Origination
- Lead Capture / Sales Funnel Creation & Implementation
- Email Automation & Automated Prospect Engagement
- SEO / Web Design
Why Invest in the Best Mortgage Leads?
The opportunity is here today but it won’t be around forever. It’s 2018 and it’s time to start working smarter. Before you purchase mortgage leads online, do yourself a favor and invest in a system which generates leads on your behalf. Plus, it’s 2018 and it’s time to start working smarter.
Check out some of our actual campaign results in this video below:
Who We’re Looking For
Our objective is to create successful partnerships with mortgage professionals. We work with LO’s and brokers who have as many of the following characteristics as possible:
- Industry Experience
- Positive Online Reputation
- Ability to Handle and Effectively Manage the New Business
- Willingness to Step Outside of Comfort Zone to Establish Oneself as an Industry Expert
- Original Content Creators (Videos, Blog Posts, Etc…)
If you feel you meet these requirements, please fill out the form via the form below to schedule a call. After answering a few questions, you will be directed to a form where you can schedule this phone call.