Introducing… The FogPusher Home Buyer Magnet
A clear and consistent approach to consistent, qualified mortgage lead generation.
I generate sales-qualified leads for Loan Officers and Mortgage Brokers. The leads I generate offer the best ROI & conversion ratios you will find anywhere.And I can prove my services produce results. Read more about how we generated over $100 Million in mortgage leads in 1 month for our client.
I work with mortgage brokers across the country who meet specific criteria in line with the services I offer. Some of this criteria is specified at the bottom of the page.
The Magic Mortgage Lead Machine Formula
Mortgage & Real Estate Experience
Web Design & Digital Marketing / Advertising Experience
Understanding & Utilization of the Latest in Targeted Advertising / Lead Capture Technology
- In-house marketing manager provides no guarantee of ROI. They are expensive. You hire them and they receive the consistent job security associated with their position. But who is giving you job security?
- Many home financing pros fail to establish themselves as the expert. You must generate meaningful content that answers questions for your target audience. Put yourself in their shoes and create media that answers the questions they have. So many fail to do this even though its one of the most powerful strategies in the mortgage (really, any) business.
- Buying sales leads is a waste of money. If you want to chase after leads that have been sold to literally everybody who is interested, be my guest. The key to succeeding is creating a mortgage lead generation system which produces exclusive leads.
- Lack of lead generation & capture system in place. Most mortgage brokers simply do not have a consistent lead generation funnel in place.
- Prowling on Realtors for referrals can be equally enjoyable. With this system, you will have plenty of leads to send their way. If you want to get something, give it away first. Reciprocity.
- Networking events can be fun but they rarely result in business. The only consistency to come of networking events is potential friendships, which may lead to more opportunity down the road. There is nothing wrong with attending a networking event as a mortgage professional, but it’s not the most effective way to go about acquiring new mortgage clients.
- Tracking code installation/utilization to re-target visitors with ads. Sometimes the first visit isn’t enough to make a visitor comfortable enough with you. Follow them with ads after they have visited your website (if you have one).
- Hiring a professional digital marketer with a background in mortgage loan origination and real estate sales. Have me generate leads for you while you focus on closing loans.
- Market-proven ads delivered to the highly targeted audience of potential home buyers. I utilize the latest in intent-based targeting and in-market client acquisition strategy. Ongoing A/B testing.
- A/B tested lead capture pages that capture your lead’s information. A/B testing is an ongoing process to maximize results.
- Hot sales-qualified mortgage lead funnel which produces qualified prospects that belong to you and only you.
Guaranteed Mortgage Marketing Profitability Formula
Ad Performance Variables
CPC – Cost per click
CTR – Click through rate
Conversion on Landing Page
Conversion on Sales Page
CPL – Cost Per Lead (applicable without running ads)
Cost Per Loan App
CPA – Cost Per Action (loan closing)
AOV – Average Order Value ( $2,000 – $6,000)
If CPA < AOV, the setup is profitable.
My Areas of Expertise
- Social Media Management, Marketing, and Lead Generation
- Ad Targeting & Retargeting. Lead Funnels.
- Lead Capture / Sales Funnels
- Email Automation & Automated Prospect Engagement
- SEO / Web Design
The opportunity is here today but it won’t be around forever. It’s 2017 and it’s time to start working smarter.
Ready for more info? We are only accepting new clients under very specific circumstances. If you feel you meet these requirements, please fill out the form via the link below. We will review this information and, if your situation is suitable for our mortgage lead generation program, we will be in touch for further discussion.
Minimum requirements for new clients:
- Established track record in the mortgage industry.
- Having an overall positive reputation online.
- Having the willingness to generate video content and other types of media as necessary to facilitate your lead generation system we set up for your your team (we can train).
- Having the ability to effectively service an additional 50-100+ leads per month.
- The setup isn’t cheap but our clients are realizing a fairly quick ROI – making the situation very attractive overall. The leads are also exclusive, so we recommend utilizing them to strategically build referral relationships with realtors (something we can also train.)
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