Why Mitch/FogPusher?

First of all, I am not here to sell you on me or anything that I do.  Instead, I’ll give you the information necessary to make your own determination.

Here is my resume, including my work experience prior to starting FogPusher.

I’ve been fortunate in my life to have taken a very specific path which has included a variety of highly valuable and diverse experiences.

These perspectives have provided me with the opportunity to learn from the best teachers, develop a deep & direct understanding of human communication trends, buying behaviors & motivations, and how to facilitate communication in the right way, at the right time, to the right people.

You may be in for more than you bargained today but regardless of who you are, there are important takeaways for you in the story below.

About Mitch

Mitch Smith – Brief Overview

Updated 4/20/18

You’re welcome to add me on LinkedIn to learn about the specifics of my experience and life.  Please don’t message me there as I will not likely get it in any kind of reasonable time frame.

My intent right now is simply to get this message out while I can, as things are changing very quickly right now.

Here’s the deal.

I’ve been licensed as a mortgage loan originator, real estate agent, and life & health insurance agent (short-lived insurance situation… didn’t enjoy it, but I did learn a lot). 

I was 18 when I obtained my Oklahoma real estate license, life & health insurance at 19, mortgage loan origination at 26 years.  That was 5 years ago.  

I passed all of the exams for the licenses on my first attempts and have always been eager to learn about everything.  I still am.  

Throughout my life, I’ve been fortunate to have learned from the best of the best, in nearly every position.

I learned about selling real estate from the top producing Realtor/broker in Oklahoma when I had my license.

I learned how to thrive as a custom home builder at the bottom of the 2009 NE Ohio housing market crash, from the top high-end custom home builder in NE Ohio.

When I started originating mortgages, I learned from the best teacher/top producer at the company I was working for.

Digital marketing mentors communicate differently – and this has provided me the opportunity to learn from the best of the best of the best in regard to lead generation, PPC management, remarketing strategy, chatbot design, SEO, content generation, and more.

The stars have always aligned for me, but until recently, I was driven by my personal success.  It wasn’t until I had the opportunity to see things in a new way and realize that life was actually about what I could give to the world, that things shifted into 9th gear.

I figured it out.  But it wasn’t that simple.

In 2013, life threw a curveball that arrived in the form of a 65mph collision with no seatbelt on.  It ultimately turned out to be a blessing, but this lesson was a particularly rough one.  It was also the end of my mortgage loan origination life chapter.

I was living everywhere other than the moment, and it wasn’t until a physical course correction came about that I was able to make necessary changes.

After the accident, I wasn’t very capable of following the doctor’s orders to take 18 months off of work, so I started focusing on digital business development/web design services.

In 2017 I began to combine my new skill sets with my former life in real estate (sales, financing, building, and building material manufacturing).  For the past year, I’ve focused almost exclusively on creating lead generation systems for Realtors & mortgage lenders/brokers/LO’s.

Over the past year, I’ve generated many leads in the right way, and many in ways which I now understand to be far less favorable.  The fact of the matter is, I had to do every single thing I have done in order to understand what I do now.

As a result of all of this, I learned something about the nature of human communication, and ultimately, the importance of relevancy and timing in regard to the intent and demographics of your audience.

In order to be effective, you must consider your message, your target audience, their intent, the manner in which you are communicating, the solution you are offering to meet their intent, and your timing.  This is actually just a start but it will get you to a place where you are far better off than you are now.

In case you haven’t noticed, AI technology is changing the face of human interaction and behavior. 

Actually, it already has but it’s not too late – yet. 

At the time I am typing this, the turn-key solution I am referring to is just barely starting to work its way into the mortgage/real estate business.  That is also changing very quickly. I know this to be a fact due to what has transpired over the past week alone.

The last blog post I wrote – regarding the difference between leads generated through Google ads and those generated using Facebook ads – has created a ripple in my life, and throughout the mortgage industry, which is just starting to be felt.

I have not even emailed that content to my opted-in subscriber list, because I literally can’t.

A maximum velocity is approaching.  The response is fairly overwhelming.

AI technology is only one part of the solution, but it – in itself – enables you to engage your audience in a conversation, rather than trying to sell them or put them in uncomfortable positions. 

From an even wider angle, it gives you the capacity to allow your audience to communicate with you in the way that they feel most comfortable doing so. 

In order to follow where I am going with this, follow my content trail.

A few months ago, I discovered the nature of the current financial advisor/mortgage loan origination business model, and how/why it is falling apart at the seams.

Then I figured out why quality mortgage leads are getting harder for most LO’s to obtain.

Then I realized that I had already stumbled into the answers to both situations – and I had also proven that the solutions worked. 

As you can possibly imagine, since figuring that out (literally last week), life has found itself strapped to the back of a rocket ship.

I finally understand the bigger picture, and unfortunately, for many, there isn’t much time to goof around.  Many people will also not be in a situation to be able to hire me.  And the reality is unless there is at least $10k ($20k is much better) laying around to hire me and run the ads necessary to collect the data necessary to optimize the landing pages, chat bots, ad campaigns, keyword grouping, dynamic page content, etc… this is not going to be a solution.  And even if it is, you must also be coming from a place where you are detached from the entire process.  This is not something that works better when you apply more pressure, and for that reason, medium-size operations are actually better suited for these solutions.

There is a consolidation taking place in most industries, across the board.  Those who understand and apply what I have to offer will find themselves on the upside of the situation – and that’s it.

While I do work with businesses in other industries and situations, my focus has narrowed out of necessity.

My solutions are not simple or cheap, but they work, and they are profitable, but only if you are willing to invest the resources necessary in order for them to reach their full potential.

So, here is the bottom line.  You must figure out how your ideal clients are going about their life and get yourself in alignment with that. Here is a little help, in the form of a few questions for you to ask yourself.

  • How are your ideal clients shopping for your services? 
  • Do they enjoy doing that or is it something that they have to do in order to get somewhere else?
  • Are they actually shopping or are they just finding something that works? 
  • If you were to reach these people at exactly the right moment, what moment would that be? 
  • How are people gathering information in 2018?
  • Is it helping you or hurting you to have a human ask your qualifying questions
  • Have you tested that or are you making assumptions? 

Here is another hint:


Still with me?

Get In Touch

If you have read everything above including the blog posts, and still feel this may be something for you to pursue, please request a proposal using the link below. 

There is a $499 investment associated with this consultation/process.  This covers the time necessary to research your keywords, analyze competition, and find opportunities.  It also ensures that you are getting 100% of the value I have to bring to the table, within the time specified.  This is also applied directly to any services rendered.

The exception is for current/previous clients only, in which case, you know how to reach me. 

The services are guaranteed (zero management expenses until we have a working setup) and, if for any reason I am unable to offer services to you, I will refund this. 

After submitting the form, you will be redirected to a link where you can schedule a time on my calendar.  In that conversation, we will talk about your business, what you offer, what sets you apart, who your ideal client is, and go from there. 

Then, please allow 4-6 business days for research to be conducted and for a proposal/presentation to be put together.   

When I am no longer in a position to take on new work (coming soon), a note will be added here and/or there.  It will be in the form of a notice about how long it will be before I can take on any new work.

As of right now, I am at about a 3 week lead time to start any actual projects.  The turnaround on this proposal/consultation is still 4-6 business days.   This is how I justify the removal of my attention from current projects, out of respect for my time and current-client deadlines.